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Prof. (FH) Mag. Silvia Kucera
“There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things..... “
Niccolo Machiavelli
Core Competences:
- Strategic Management, Change Management,
- Strategic Marketing, Corporate Identity Concepts,
- Executive Coaching (self marketing, communication, individual development)
- Education and Training (external and corporate), development of educational (academic) programs
Methodological Preferences:
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Quantitative methods: survey research - questionnaire / survey research - structured interview / experiment / structured observation / quantitative content analysis / secondary analysis of statistical data
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Qualitative methods: qualitative interviewing / focus groups / qualitative content analysis
Details: Curriculum Vitae
Internet:www.lbs.ac.at
Email: dean@lbs.ac.at