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Prof. (FH) Mag. Silvia Kucera (Dean)
Courses:
- Product Management
- Project Based Learning
Core Competences:
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Strategic Management, Change Management
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Strategic Marketing, Corporate Identity Concepts,
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Executive Coaching (self marketing, communication, individual development)
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Education and Training (external and corporate), development of educational (academic) programs
Methodological Preferences:
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Quantitative methods: survey research - questionnaire / survey research - structured interview / experiment / structured observation / quantitative content analysis / secondary analysis of statistical data
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Qualitative methods: qualitative interviewing / focus groups / qualitative content analysis
Email: silvia.kucera@lbs.ac.at