Contemporary Business Etiquette builds on a self-reflective approach to one’s own culture as well as openness and flexibility towards interlocutors from across the globe. Consequently, the highly intercultural fabric of LBS is a great venue to increase one’s competencies in International Business Etiquette. Guided by experienced trainer Barbara Wietasch, the IML students have the opportunity to practice cross-cultural business interaction. The training addresses topics such as time perception, distance, hierarchies, power-relations in managerial decision-making, the use of humor, netiquette in online communication, and behavior at more informal socializing and networking events.

One particularly compelling subject is the culture-dependent approach to giving and accepting presents against the backdrop of rigid corporate governance regulations. These sometimes delicate questions are being examined from the vantage points of the various cultural backgrounds among the IML students. Numerous exercises raise the participants’ sensitivity towards significant differences between business cultures, and equip them with strategies to mediate them in order to succeed globally. For instance, the students learn to introduce themselves effectively within 60 seconds (the so-called elevator pitch). Thanks to the presence of Shanghai-based Business Etiquette instructor Diana Rudolph, this year’s seminar placed particular emphasis on the ever more important Chinese market – and the respective does and don’ts of interaction with business partners in Asia.

 



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LATEST NEWS

Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Fireplace Talk with the CEO of Austrian Airlines

On June 19 we were delighted to host the CEO of Austrian Airlines, Dr. Alexis von Hoensbroech, in the Lauder Business School ball room. He delivered an inspiring fireplace talk about his career path, the aviation industry in general, and the Austrian Airlines company structure and strategy.

Cooperation Agreement with the City of Vienna

Lauder Business School signed a cooperation agreement with the City of Vienna together with 22 other Universities and Universities of Applied Sciences located in Vienna. On May 14, 2019, Mayor Michael Ludwig signed a cooperation agreement with the Viennese higher education institutions in the City Hall, together with rectors, directors and board members of 23 universities, colleges and universities of applied sciences.

Researching Innovation in Austria

Christian Reiner, senior researcher at LBS, has co-authored the “Austrian Research and Technology Report 2019”. This annual report has been published by three Austrian ministries and written by external experts from applied research institutes and universities. Given the importance of the report for the wider public, it is an honour to contribute to this official publication.

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