Master students of Intercultural Management and Leadership


Adveni Gluten-Free Baking Mixture – Market Entry in Austria and Germany
Roadmap to Austria
Tourism Product Development for an Ethno-Religious Segment


DSC_0650Project Based Learning (PBL) is more than just a core module of the IML master’s program at LBS. It is a significant learning approach, and a prominent opportunity for the graduating students to interact with business clients on real-life projects and to apply project and team management skills hands-on.

This year’s PBL cycle was concluded with a public event at LBS, at which the project groups presented their work in a Market Place set-up. The audience could easily walk through the Master Project Market Place, and engage with the project collaborators and their accomplishments.

The students’ creativity at the Market Place was simply captivating. If youDSC_0664 wanted to learn more about ethno-religious tourist segments in Austria, you could do so by participating in the target group challenge, turning the wheel of fortune, or gambling in a special edition of Who Wants to be a Millionaire. Thanks to the gluten-free quiz one now recalls more easily what food and beverage celiacs should rather not be served. At another stall, visitors were invited to visit a fortune teller – who foretold them pathways into the Austrian highly skilled labor market for university graduates by means of a newly designed online tool.

Furthermore, one market stall informed on the underlying concepts of PBL, such as finding a solution to an imminent business challenge, the application of acquired knowledge and competencies, the students’ independent decision-making and input generation, and communication with various industry and academic stakeholders. Notably, first-year IML and senior IBA students inquired about their PBL prospects.

DSC_0698The Market Place also showcased the benefits for future PBL clients. Business partners can expect applicable and implementable results, ownership of the project outcome, and access to a pool of potential employees as well as expertise and long-term reputation through cooperation with a business school. Above all, the Market Place demonstrated the students’ enthusiasm and manifold professional competencies.

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Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Fireplace Talk with the CEO of Austrian Airlines

On June 19 we were delighted to host the CEO of Austrian Airlines, Dr. Alexis von Hoensbroech, in the Lauder Business School ball room. He delivered an inspiring fireplace talk about his career path, the aviation industry in general, and the Austrian Airlines company structure and strategy.

Cooperation Agreement with the City of Vienna

Lauder Business School signed a cooperation agreement with the City of Vienna together with 22 other Universities and Universities of Applied Sciences located in Vienna. On May 14, 2019, Mayor Michael Ludwig signed a cooperation agreement with the Viennese higher education institutions in the City Hall, together with rectors, directors and board members of 23 universities, colleges and universities of applied sciences.

Researching Innovation in Austria

Christian Reiner, senior researcher at LBS, has co-authored the “Austrian Research and Technology Report 2019”. This annual report has been published by three Austrian ministries and written by external experts from applied research institutes and universities. Given the importance of the report for the wider public, it is an honour to contribute to this official publication.