Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek

Collaborators: Students of Intercultural Management and Leadership (year 2009)
Cooperation partners: Advisory House, KSR-Group
Duration of the project: September 2009 – May 2011
Contact: [email protected]

Objective of the project
With the constant growth of the automobile fleet in several countries, traffic congestion problems inevitably arise, especially in cities that were originally designed and constructed not taking into consideration factors such as population expansion, zoning laws and the extensive use of cars as a mode of transportation. Amongst those cities, the city of Vienna is one such example, with its first district facing urban mobility problems. This is due to the heavy traffic brought to it because of its diversified nature that makes it a tourist destination, business center and one of the main shopping districts of the city. Therefore, traffic congestion has given rise to various issues concerning urban mobility, the environment and the existing infrastructure.
The aim of this research project is to investigate people’s travelling habits and commuting patterns in Vienna, concentrating on its first district area. This was done in order to find alternative methods of transportation that will alleviate the current traffic congestion problems.


Research methods
To identify travelling and traffic patterns in Vienna’s city center personal interviews with inhabitants of the 1st district, people working in this area, visitors/tourists have been conducted. Secondary research covers the analysis of statistical reports, academic literature and official websites of related institutions.


Results and findings
Based on the travelling and traffic patterns identified, solutions to reduce traffic at critical times and to improve the efficiency of urban mobility have been developed. Two such solutions with the highest potential to be implemented have been selected and developed further into ready to be put into force business models.


Relevance and applicability
The project provides a detailed analysis of the current market conditions in Austria, regarding the infrastructure, transportation, environment, technology and energy areas. As a result, different alternative methods of transportation within Vienna’s first district have been developed. These alternatives provide solutions which can be used as a reference for different European city centers that face similar urban mobility challenges.

Address: Hofzeile 18-20, 1190 Vienna
Email: [email protected]
Admissions: [email protected]
Phone:+43 1 369 1818
Academic Coordination
Monday to Thursday:
9.00 - 15.00

Resident Permit Services:
Monday to Thursday:
10.00 - 15.00
10.00 – 14.00
About Admission

Welcome to LBS

We are very pleased to announce the beginning of the new academic year 2018/2019 on October 4!

The LBS faculty and staff wish all our new and returning students a good start! We hope that you have refilled your energy reserves during the summer and that you are now ready for the new challenges to come.

A very special welcome to all our new students joining the LBS academic community this year. We are excited to meet you at our Orientation and Welcome Day!

The Economics of Climate Change

Christian Reiner, senior researcher at LBS, was invited by the Carinthian Economic Society (Volkswirtschaftliche Gesellschaft Kärnten) to deliver a talk on the economics of climate change. About 100 visitors attended the talk on October 3rd 2019 in Klagenfurt, Carinthia’s capital. Mr Reiner stressed the economic case for ambitious climate policy as well as the chances for business.

Master Class of 2019 – Congratulations!

On September 20, we were delighted to welcome many proud families and friends to the Lauder Business School campus for a Masters graduation ceremony. The ceremony started with a welcoming speech by our Executive Director Alexander Zirkler in the beautiful baroque LBS ballroom. In his address, he highlighted the international quality of both our Master programs and drew the parallel: “The value of your diplomas will increase in time like the value of a good painting.”

Blockchain Seminars – Be One Step Ahead

Whether you are a technical person, a business individual or simply interested in future technologies and the latest trends, our program gives you expert insights into this vibrant field and guides your path to becoming a Blockchain professional.