Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek

Collaborators: Students of Intercultural Management and Leadership (year 2009)
Cooperation partners: Advisory House, KSR-Group
Duration of the project: September 2009 – May 2011
Contact: [email protected]

Objective of the project
With the constant growth of the automobile fleet in several countries, traffic congestion problems inevitably arise, especially in cities that were originally designed and constructed not taking into consideration factors such as population expansion, zoning laws and the extensive use of cars as a mode of transportation. Amongst those cities, the city of Vienna is one such example, with its first district facing urban mobility problems. This is due to the heavy traffic brought to it because of its diversified nature that makes it a tourist destination, business center and one of the main shopping districts of the city. Therefore, traffic congestion has given rise to various issues concerning urban mobility, the environment and the existing infrastructure.
The aim of this research project is to investigate people’s travelling habits and commuting patterns in Vienna, concentrating on its first district area. This was done in order to find alternative methods of transportation that will alleviate the current traffic congestion problems.


Research methods
To identify travelling and traffic patterns in Vienna’s city center personal interviews with inhabitants of the 1st district, people working in this area, visitors/tourists have been conducted. Secondary research covers the analysis of statistical reports, academic literature and official websites of related institutions.


Results and findings
Based on the travelling and traffic patterns identified, solutions to reduce traffic at critical times and to improve the efficiency of urban mobility have been developed. Two such solutions with the highest potential to be implemented have been selected and developed further into ready to be put into force business models.


Relevance and applicability
The project provides a detailed analysis of the current market conditions in Austria, regarding the infrastructure, transportation, environment, technology and energy areas. As a result, different alternative methods of transportation within Vienna’s first district have been developed. These alternatives provide solutions which can be used as a reference for different European city centers that face similar urban mobility challenges.

Address: Hofzeile 18-20, 1190 Vienna
Email: [email protected]
Admissions: [email protected]
Phone:+43 1 369 1818
Academic Coordination
Monday through Thursday:
9.00 - 15.00

Resident Permit Services:
Monday, Tuesday, Thursday:
9.30 - 17.00
9.30 – 13.30
About Admission

Blockchain Seminars – Be One Step Ahead

Whether you are a technical person, a business individual or simply interested in future technologies and the latest trends, our program gives you expert insights into this vibrant field and guides your path to becoming a Blockchain professional.

Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Researching Real Estate Economics

Christian Reiner, senior researcher at LBS, has published a peer-reviewed article with the title “Concordance of office market cycles? Dynamics in European metropolises in the context of the financial and economic crisis”. The paper is joint work together with Robert Musil from the Austrian Academy of Sciences. It is published in the well-established, peer-reviewed German journal “Zeitschrift für Wirtschaftsgeographie”. The topic of the paper is strongly related to the LBS study program Strategic Finance & Business Analytics.

Fireplace Talk with the CEO of Austrian Airlines

On June 19 we were delighted to host the CEO of Austrian Airlines, Dr. Alexis von Hoensbroech, in the Lauder Business School ball room. He delivered an inspiring fireplace talk about his career path, the aviation industry in general, and the Austrian Airlines company structure and strategy.