[vc_row][vc_column width=”1/1″][vc_column_text]Title of the project: Wiener Konzerthaus – the next 100 Years
Principal Investigators: Prof. (FH) Mag. Silvia Kucera
Collaborators: IML 2010 students
Cooperation partners: Wiener Konzerthaus
Duration of the project: October 2011 – April 2012
Contact: [email protected][/vc_column_text][vc_empty_space height=”32px”][vc_single_image image=”18280″ border_color=”grey” img_link_target=”_self” img_size=”medium”][vc_empty_space height=”32px”][vc_column_text]Objectives of the project

This research project aims at developing a strategic marketing concept for the Wiener Konzerthaus for the upcoming two years. This concept focuses on presenting ways to shift the image and position of Wiener Konzerthaus from a lack of international perception to high international regard.
The final report will consist of a strengths and weaknesses analysis of the printed and online advertising material, an analysis of pertinent Gallup research, as well as a presentation of promotional strategies influencing an increase of the international perception of Wiener Konzerthaus.

Research methods

The research process comprises an analysis of the online and printed forms of communication used by Wiener Konzerthaus by means of a qualitative text analysis. Thorough qualitative analysis of the Gallup research will help identify the strengths and weaknesses of the advertising steps currently used. The findings will support the formulation of new promotional strategies to increase and enhance the international recognition of Wiener Konzerthaus.


Address: Hofzeile 18-20, 1190 Vienna
Email: [email protected]
Admissions: [email protected]
Phone:+43 1 369 1818
Academic Coordination
Monday to Thursday:
9.00 - 15.00

Resident Permit Services:
Monday to Thursday:
10.00 - 15.00
10.00 – 14.00
About Admission

Blockchain Seminars – Be One Step Ahead

Whether you are a technical person, a business individual or simply interested in future technologies and the latest trends, our program gives you expert insights into this vibrant field and guides your path to becoming a Blockchain professional.

Our Latest Faculty Exchange

Lauder Business School students, staff and faculty have the opportunity to participate in the Erasmus+ mobility program and visit one of our partner universities in Israel: Ben-Gurion University of the Negev, IDC Herzliya, and Bar-Illan University.  Check out this...

Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Researching Real Estate Economics

Christian Reiner, senior researcher at LBS, has published a peer-reviewed article with the title “Concordance of office market cycles? Dynamics in European metropolises in the context of the financial and economic crisis”. The paper is joint work together with Robert Musil from the Austrian Academy of Sciences. It is published in the well-established, peer-reviewed German journal “Zeitschrift für Wirtschaftsgeographie”. The topic of the paper is strongly related to the LBS study program Strategic Finance & Business Analytics.