LBS internship platform

Principal Investigator: Mag. Julius Dem, MBA Collaborators: IML 2011 students Duration of the project: June 2012 – March 2013 Contact: [email protected] Objectives of the project                                                        At LBS, Bachelor Students of the...

Perception of the brand ja! Natürlich

[vc_row][vc_column width=”1/1″][vc_column_text]Title of the project: Perception of the brand ja! Natürlich by the customer segment “18 to 27 years of age” Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek Collaborators: IML 2010 students...

Raiffeisen Bank – A sponsoring strategy evaluation

Principal Investigators: Dr. Manfred Berger and Prof. (FH) Mag. Silvia Kucera Collaborators: IML 2010 students and Hon. Prof. (FH) Maria Veronika Surböck, MSc, MAS Cooperation partners: Raiffeisen Banking Group Duration of the project: October 2011 – April 2012...

One Second: Striving for Success

[vc_row][vc_column width=”1/2″][vc_column_text]Project title: One Second: Striving for Success (The new EU Food Labeling Regulations and its implication for an Austrian food importer) Principal investigator: Prof. (FH) Mag. Julius Dem, MBA Collaborators:...


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LATEST NEWS

IoT in Business – a Digital Futuretrail Approach

On May 16 another inspiring fireplace talk took place in the ballroom of Lauder Business School. Tagrid Morad, a guest from LBS’ and FHWien der WKW’s common Israeli Erasmus+ partner Ben Gurion University of the Negev, took the opportunity to open the talk with a few words about the fruitful international collaboration between the universities involved.

Exclusive Personal Branding Workshop for Executives

In 2019, the future of branding is personal. Personal stories, not facts and figures, resonate with people.   We are pleased to announce that an exclusive corporate workshop on the topic of “Personal Branding for Executives” will take place June 6,...

Peek into our IOT Futuretrail Master’s Course

From a distance the digital and analog blue planet looks the same – but for present and future business leaders it is crucial to know the difference in order to understand their digital transformation.That´s where the Internet of Things (IOT) Futuretrail Course conducted by our lecturer Mag. Robert Kotal kicks in, using a complete new teaching approach W-A-V-E.

Vienna once again voted the Best City to Live and Study

Vienna, located in the vibrant heart of central Europe, where classic culture, music and art meet a modern, diverse and multicultural lifestyle of the 21st century, was once again pronounced the best city to live in worldwide.According to the Annual Mercer...

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