On Tuesday, March 21, IML 2016 class had a day dedicated to Design Thinking and New Product Development (NPD) as part of their Creativity and Innovation Course with Dr. Stephan Jung. During the session, students were encouraged to come up with original ideas to either create innovation or to focus on problem solving of a particular issue and thereby satisfy a certain need.

Within the course, Prof. Jung introduced a 6-step design thinking model, which encompasses the process of understanding and defining a problem, exploring and researching, developing a concept, prototyping, testing and finally implementing the idea. The class was given complete freedom to come up with a number of ideas in a variety of areas that were ultimately narrowed down to 8 main topics of interest: Sports, Travel, Food, Education, Arts/Music/Design, Cars & Technology, Family & Animals, as well as Fashion.

Students were then encouraged to brainstorm and fine tune the existing topics. Eventually, Design Thinking Groups were created based on students’ choice with the aim to work together on developing the idea further in future. IML 2016 Class Representative Jeannine Madeleine Ölschuster describes the day, “The Design Thinking Day was a unique and great experience. It allowed the students to be innovative, creative and explorative at the same time, to think out of the box and study in an interactive and realistic way. All of us are already looking forward to the next session!”

As for continuation of the course, Dr. Jung has planned for students to go off campus and collect customer feedback. In his view, “Giving students room to experiment with their own ideas and encouraging them to think like an entrepreneur is a very important learning experience and preparation for their careers. Students start to actively think and also behave like entrepreneurs who are testing, validating and exploring their ideas”.

LBS faculty and staff are devoted to continuous improvement in teaching and training as well as to following latest trends in didactics.



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LATEST NEWS

Welcome to LBS

We are very pleased to announce the beginning of the new academic year 2018/2019 on October 4!

The LBS faculty and staff wish all our new and returning students a good start! We hope that you have refilled your energy reserves during the summer and that you are now ready for the new challenges to come.

A very special welcome to all our new students joining the LBS academic community this year. We are excited to meet you at our Orientation and Welcome Day!

The Economics of Climate Change

Christian Reiner, senior researcher at LBS, was invited by the Carinthian Economic Society (Volkswirtschaftliche Gesellschaft Kärnten) to deliver a talk on the economics of climate change. About 100 visitors attended the talk on October 3rd 2019 in Klagenfurt, Carinthia’s capital. Mr Reiner stressed the economic case for ambitious climate policy as well as the chances for business.

Master Class of 2019 – Congratulations!

On September 20, we were delighted to welcome many proud families and friends to the Lauder Business School campus for a Masters graduation ceremony. The ceremony started with a welcoming speech by our Executive Director Alexander Zirkler in the beautiful baroque LBS ballroom. In his address, he highlighted the international quality of both our Master programs and drew the parallel: “The value of your diplomas will increase in time like the value of a good painting.”

Blockchain Seminars – Be One Step Ahead

Whether you are a technical person, a business individual or simply interested in future technologies and the latest trends, our program gives you expert insights into this vibrant field and guides your path to becoming a Blockchain professional.

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