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„Marketing on a shoestring – How to deliver big results with small resources”

As part of the 2017 Erasmus+ staff mobility, Ivana Cvetkovic, LBS marketing assistant, had the opportunity to attend a seminar in Bonn, Germany organized by the  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay==” link=’https://www.daad-akademie.de/seminare-und-workshops/zielgruppen/de/32108-gate-germany-internationale’ target=’_self’] GATE (Germany Internationales Hochschulmarketing) from August 30-31, 2017. The seminar was held by  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’http://katalog.uu.se/profile/?id=N3-814′ target=’_self’] Joachim Ekström, Chair of the  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’https://www.eaie.org/’ target=’_self’] European Association for International Education (EAIE), and responsible for international marketing and recruiting at Uppsala University in Sweden.

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The main topics of the seminar were analysis of the recruitment funnel, conversion rates of different recruiting methods, tools of trade (e.g. Google Ads, social media, CRM tools), as well as designing value proposition and activity planning within the budget. The training included workshops, presentations and a case study that contributed to the overall exchange between colleagues working in Admissions, Marketing & PR, and International Offices in various European universities.

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[highlight color=”background_color=’#eb4675′] The Lauder Business School encourages its lecturers and staff members to participate in trainings, workshops, networking events and seminars within their professional framework with the support of the European Union funding for Erasmus+.[/highlight]

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Main takeaways will be further disseminated within the Lauder Business School team and suitable tools implemented for future activities. Attending this seminar was an extremely valuable experience! On the one hand current tools and methods were presented and discussed, and on the other hand it was a unique opportunity to meet colleagues and learn about best cases that can be benchmarked for our institution,”  Ivana summarizing the training.

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LATEST NEWS

Welcome to LBS

We are very pleased to announce the beginning of the new academic year 2018/2019 on October 4!

The LBS faculty and staff wish all our new and returning students a good start! We hope that you have refilled your energy reserves during the summer and that you are now ready for the new challenges to come.

A very special welcome to all our new students joining the LBS academic community this year. We are excited to meet you at our Orientation and Welcome Day!

The Economics of Climate Change

Christian Reiner, senior researcher at LBS, was invited by the Carinthian Economic Society (Volkswirtschaftliche Gesellschaft Kärnten) to deliver a talk on the economics of climate change. About 100 visitors attended the talk on October 3rd 2019 in Klagenfurt, Carinthia’s capital. Mr Reiner stressed the economic case for ambitious climate policy as well as the chances for business.

Master Class of 2019 – Congratulations!

On September 20, we were delighted to welcome many proud families and friends to the Lauder Business School campus for a Masters graduation ceremony. The ceremony started with a welcoming speech by our Executive Director Alexander Zirkler in the beautiful baroque LBS ballroom. In his address, he highlighted the international quality of both our Master programs and drew the parallel: “The value of your diplomas will increase in time like the value of a good painting.”

Blockchain Seminars – Be One Step Ahead

Whether you are a technical person, a business individual or simply interested in future technologies and the latest trends, our program gives you expert insights into this vibrant field and guides your path to becoming a Blockchain professional.

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