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„Marketing on a shoestring – How to deliver big results with small resources”

As part of the 2017 Erasmus+ staff mobility, Ivana Cvetkovic, LBS marketing assistant, had the opportunity to attend a seminar in Bonn, Germany organized by the  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay==” link=’https://www.daad-akademie.de/seminare-und-workshops/zielgruppen/de/32108-gate-germany-internationale’ target=’_self’] GATE (Germany Internationales Hochschulmarketing) from August 30-31, 2017. The seminar was held by  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’http://katalog.uu.se/profile/?id=N3-814′ target=’_self’] Joachim Ekström, Chair of the  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’https://www.eaie.org/’ target=’_self’] European Association for International Education (EAIE), and responsible for international marketing and recruiting at Uppsala University in Sweden.

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The main topics of the seminar were analysis of the recruitment funnel, conversion rates of different recruiting methods, tools of trade (e.g. Google Ads, social media, CRM tools), as well as designing value proposition and activity planning within the budget. The training included workshops, presentations and a case study that contributed to the overall exchange between colleagues working in Admissions, Marketing & PR, and International Offices in various European universities.

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[highlight color=”background_color=’#eb4675′] The Lauder Business School encourages its lecturers and staff members to participate in trainings, workshops, networking events and seminars within their professional framework with the support of the European Union funding for Erasmus+.[/highlight]

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Main takeaways will be further disseminated within the Lauder Business School team and suitable tools implemented for future activities. Attending this seminar was an extremely valuable experience! On the one hand current tools and methods were presented and discussed, and on the other hand it was a unique opportunity to meet colleagues and learn about best cases that can be benchmarked for our institution,”  Ivana summarizing the training.

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LATEST NEWS

Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Fireplace Talk with the CEO of Austrian Airlines

On June 19 we were delighted to host the CEO of Austrian Airlines, Dr. Alexis von Hoensbroech, in the Lauder Business School ball room. He delivered an inspiring fireplace talk about his career path, the aviation industry in general, and the Austrian Airlines company structure and strategy.

Cooperation Agreement with the City of Vienna

Lauder Business School signed a cooperation agreement with the City of Vienna together with 22 other Universities and Universities of Applied Sciences located in Vienna. On May 14, 2019, Mayor Michael Ludwig signed a cooperation agreement with the Viennese higher education institutions in the City Hall, together with rectors, directors and board members of 23 universities, colleges and universities of applied sciences.

Researching Innovation in Austria

Christian Reiner, senior researcher at LBS, has co-authored the “Austrian Research and Technology Report 2019”. This annual report has been published by three Austrian ministries and written by external experts from applied research institutes and universities. Given the importance of the report for the wider public, it is an honour to contribute to this official publication.

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