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„Marketing on a shoestring – How to deliver big results with small resources”

As part of the 2017 Erasmus+ staff mobility, Ivana Cvetkovic, LBS marketing assistant, had the opportunity to attend a seminar in Bonn, Germany organized by the  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay==” link=’https://www.daad-akademie.de/seminare-und-workshops/zielgruppen/de/32108-gate-germany-internationale’ target=’_self’] GATE (Germany Internationales Hochschulmarketing) from August 30-31, 2017. The seminar was held by  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’http://katalog.uu.se/profile/?id=N3-814′ target=’_self’] Joachim Ekström, Chair of the  [icons size=’f-2x’ custom_size=” icon=’fa-external-link’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’https://www.eaie.org/’ target=’_self’] European Association for International Education (EAIE), and responsible for international marketing and recruiting at Uppsala University in Sweden.

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The main topics of the seminar were analysis of the recruitment funnel, conversion rates of different recruiting methods, tools of trade (e.g. Google Ads, social media, CRM tools), as well as designing value proposition and activity planning within the budget. The training included workshops, presentations and a case study that contributed to the overall exchange between colleagues working in Admissions, Marketing & PR, and International Offices in various European universities.

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[highlight color=”background_color=’#eb4675′] The Lauder Business School encourages its lecturers and staff members to participate in trainings, workshops, networking events and seminars within their professional framework with the support of the European Union funding for Erasmus+.[/highlight]

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Main takeaways will be further disseminated within the Lauder Business School team and suitable tools implemented for future activities. Attending this seminar was an extremely valuable experience! On the one hand current tools and methods were presented and discussed, and on the other hand it was a unique opportunity to meet colleagues and learn about best cases that can be benchmarked for our institution,”  Ivana summarizing the training.

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LATEST NEWS

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We recently interviewed our alumnus Orbay Ünsoy, an LBS graduate of the International Management and Leadership class of 2016, who decided to continue his education on a PhD level in Business and Management at Alliance Manchester Business School. In a recent interview, he shared his story, his memories of the times at LBS as well as his latest achievements.

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We are pleased to announce that the application process for the upcoming academic year 2019/2020 has started! All applicants who are interested in applying either for the Bachelor Program “International Business Administration”, or one of our two Master Programs “International Management and Leadership” or “Strategic Finance and Business Analytics” are kindly requested to register online and start their application though our online admission tool.

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