On March 2, our second semester bachelor students from the International Business Administration program had the opportunity to visit Vienna International Airport (Flughafen Wien) with Dr. Engelhardt as part of their Corporate Communication class.

Vienna International Airport is famous for corporate communication programs such as the Dialog Forum with neighboring communities, as well as for the many events they organize for external stakeholders and employees. Our LBS students enjoyed this field trip and could well connect the theoretical input from the communication classes with the airport communication strategy and daily operations.

“I always include field trips to companies in Vienna. My objective is to communicate some main rules about corporate communication: The first one is that you have to know the company for which you want to communicate. And the second one is that every company is different and needs different made-to-measure communication measures.” as Dr. Engelhardt explains. Another upcoming field trip will be the visit to Microsoft Austria, where the focus will be on employee communication.

As a University of Applied Sciences, Lauder Business School places great emphasis on close cooperation with companies. The hands-on experience is an integral part of our curricula and we are happy to include company visits and field trips in our classes.



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LATEST NEWS

Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Fireplace Talk with the CEO of Austrian Airlines

On June 19 we were delighted to host the CEO of Austrian Airlines, Dr. Alexis von Hoensbroech, in the Lauder Business School ball room. He delivered an inspiring fireplace talk about his career path, the aviation industry in general, and the Austrian Airlines company structure and strategy.

Cooperation Agreement with the City of Vienna

Lauder Business School signed a cooperation agreement with the City of Vienna together with 22 other Universities and Universities of Applied Sciences located in Vienna. On May 14, 2019, Mayor Michael Ludwig signed a cooperation agreement with the Viennese higher education institutions in the City Hall, together with rectors, directors and board members of 23 universities, colleges and universities of applied sciences.

Researching Innovation in Austria

Christian Reiner, senior researcher at LBS, has co-authored the “Austrian Research and Technology Report 2019”. This annual report has been published by three Austrian ministries and written by external experts from applied research institutes and universities. Given the importance of the report for the wider public, it is an honour to contribute to this official publication.

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