On May 24, 2018 we had the privilege to host external lecturer Ms Larissa Dauchner, who works in the field of brand management in the Hotel Sacher Marketing Department. As part of the Statistics for Economics and Business 2 course led by our Senior Researcher Dr. Christian Reiner, our bachelor students had the opportunity to hear her firsthand experience and learn about use and analysis of quantitative and qualitative data in the development of the Hotel Sacher’s marketing strategy and operations.

The Hotel Sacher Vienna is one of the world’s great luxury hotels providing high standard of comfort and superb service to tourists from all around the world. Ms. Daucher offered valuable insights into the use of reports and statistical data to discover trends and changes in the market, as well as target group identification and segmentation. However she also emphasized the value of qualitative data for in-depth analysis of the target audience and the identification of buyer personas.

Statistics and competences to use statistical software are scarce and hence very valuable skills in the business world. Being the “go-to” person when it comes to answering questions with the help of statistics has the potential to increase job security and promotion opportunities. Due to the increasing availability of data commonly referred to as “big data”, knowing how to handle and analyze it has become an added-value for job seekers in the past decade.

Dr Christian Reiner

Senior Researcher, Lauder Business School

Lauder Business School is always happy to welcome experts from different business fields who would like to share their experience with our students. We strive hard to provide hands-on education of highest quality relevant to the job market of today.



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LATEST NEWS

How Firms Innovate

Christian Reiner, senior researcher at LBS, published a book chapter on firm innovation together with Katerina Vrtikapa. The paper is a chapter in the book “Umkämpfte Technologien. Arbeit im digitalen Wanel”, edited by the „Beirat für gesellschafts-, wirtschafts- und umweltpolitische Alternativen“ (BEIGEWUM).

Insticore & FH Technikum Announce Partnership for Blockchain Education

On October 23, FH Technikum and Insticore announced integration between the two academic environments to streamline a complete blockchain education program in Vienna. The experience and status of FH Technikum as a top-provider of technical education in Austria, and the business and economic background of Insticore, incubated by the Lauder Business School, allows the two to carry out a complete blockchain program for those interested in becoming experts in this new technology.

Companies Going Global

Dr. Christian Reiner, Senior Researcher at LBS, gave a presentation on the internationalization of firms at a seminar for Austrian teachers at secondary schools on 12.October 2018. The seminar was organized by the Institut für Österreichkunde and the Österreichische Geographische Gesellschaft.
Firms with international activities, i.e. exports and/or foreign direct investment, are quite distinct from firms with no international orientation. In addition, exports are heavily concentrated; a small share of exporters account for a large share of exports.

Celebrating 15 years of LBS with Ambassador Lauder

On October 9, 2018 we were honored to welcome our Founder and President Ambassador Ronald S. Lauder and celebrate the 15th Anniversary of Lauder Business School! In the presence of our Founder and President Ambassador Ronald. S. Lauder, our Vice President Prof. Jacob I. Biderman, the Executive VP and CEO of The Ronald S. Lauder Foundation Rabbi Joshua Spinner, the LBS Executive Director Alexander Zirkler, as well as many distinguished guests, faculty members and students, we were delighted to celebrate 15 years of Lauder Business School!