On May 24, 2018 we had the privilege to host external lecturer Ms Larissa Dauchner, who works in the field of brand management in the Hotel Sacher Marketing Department. As part of the Statistics for Economics and Business 2 course led by our Senior Researcher Dr. Christian Reiner, our bachelor students had the opportunity to hear her firsthand experience and learn about use and analysis of quantitative and qualitative data in the development of the Hotel Sacher’s marketing strategy and operations.

The Hotel Sacher Vienna is one of the world’s great luxury hotels providing high standard of comfort and superb service to tourists from all around the world. Ms. Daucher offered valuable insights into the use of reports and statistical data to discover trends and changes in the market, as well as target group identification and segmentation. However she also emphasized the value of qualitative data for in-depth analysis of the target audience and the identification of buyer personas.

Statistics and competences to use statistical software are scarce and hence very valuable skills in the business world. Being the “go-to” person when it comes to answering questions with the help of statistics has the potential to increase job security and promotion opportunities. Due to the increasing availability of data commonly referred to as “big data”, knowing how to handle and analyze it has become an added-value for job seekers in the past decade.

Dr Christian Reiner

Senior Researcher, Lauder Business School

Lauder Business School is always happy to welcome experts from different business fields who would like to share their experience with our students. We strive hard to provide hands-on education of highest quality relevant to the job market of today.



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LATEST NEWS

Welcome to LBS

We are very pleased to announce the beginning of the new academic year 2018/2019 on October 4!

The LBS faculty and staff wish all our new and returning students a good start! We hope that you have refilled your energy reserves during the summer and that you are now ready for the new challenges to come.

A very special welcome to all our new students joining the LBS academic community this year. We are excited to meet you at our Orientation and Welcome Day!

The Economics of Climate Change

Christian Reiner, senior researcher at LBS, was invited by the Carinthian Economic Society (Volkswirtschaftliche Gesellschaft Kärnten) to deliver a talk on the economics of climate change. About 100 visitors attended the talk on October 3rd 2019 in Klagenfurt, Carinthia’s capital. Mr Reiner stressed the economic case for ambitious climate policy as well as the chances for business.

Master Class of 2019 – Congratulations!

On September 20, we were delighted to welcome many proud families and friends to the Lauder Business School campus for a Masters graduation ceremony. The ceremony started with a welcoming speech by our Executive Director Alexander Zirkler in the beautiful baroque LBS ballroom. In his address, he highlighted the international quality of both our Master programs and drew the parallel: “The value of your diplomas will increase in time like the value of a good painting.”

Blockchain Seminars – Be One Step Ahead

Whether you are a technical person, a business individual or simply interested in future technologies and the latest trends, our program gives you expert insights into this vibrant field and guides your path to becoming a Blockchain professional.

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