In 2019, the future of branding is personal. Personal stories, not facts and figures, resonate with people.


We are pleased to announce that an exclusive corporate workshop on the topic of “Personal Branding for Executives” will take place June 6, from 10:00-18:00 at Lauder Business School. Organized by All of the Above and weBOUND, the workshop is targeted to corporate executives, business owners, employees and everyone who wants to invest in their personal brand and long-term career.

Why invest in personal branding?

Investing in your personal brand helps you:

  • share your ideas with the world, grow your audience and your influence
  • better position yourself among other board members or stakeholders within your company
  • attract employees and connect with partners, clients, and a broad audience
  • establish yourself as a thought-leader beyond the job you currently hold

This exclusive workshop is helmed by  Rebecca Vogels – a renowned brand consultant and Silicon Valley expert – and Bettina Wittmann – an international digital marketing strategist and social media agency owner. They understand what it takes to create a personal brand in 2019. With cutting-edge brand strategies and social media insights, they will not only help you grow your personal brand but transform your career. Moreover, Moish Raanan from Insticore, an experienced growth expert with an extensive IT background, will be the guest speaker and show you how personal branding can grow your business as a whole.

More details on the workshop and the tickets can be found here.


Now is the time to learn how to leverage and shape your personal brand for long-term success!

Address: Hofzeile 18-20, 1190 Vienna
Email: [email protected]
Admissions: [email protected]
Phone:+43 1 369 1818
Academic Coordination
Monday through Thursday:
9.00 - 15.00

Resident Permit Services:
Monday, Tuesday, Thursday:
9.30 - 17.00
9.30 – 13.30
About Admission

Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Fireplace Talk with the CEO of Austrian Airlines

On June 19 we were delighted to host the CEO of Austrian Airlines, Dr. Alexis von Hoensbroech, in the Lauder Business School ball room. He delivered an inspiring fireplace talk about his career path, the aviation industry in general, and the Austrian Airlines company structure and strategy.

Cooperation Agreement with the City of Vienna

Lauder Business School signed a cooperation agreement with the City of Vienna together with 22 other Universities and Universities of Applied Sciences located in Vienna. On May 14, 2019, Mayor Michael Ludwig signed a cooperation agreement with the Viennese higher education institutions in the City Hall, together with rectors, directors and board members of 23 universities, colleges and universities of applied sciences.

Researching Innovation in Austria

Christian Reiner, senior researcher at LBS, has co-authored the “Austrian Research and Technology Report 2019”. This annual report has been published by three Austrian ministries and written by external experts from applied research institutes and universities. Given the importance of the report for the wider public, it is an honour to contribute to this official publication.