“Everybody is talking about digitalization. We’re DOING it.” – Ing. Mag. Robert Kotal CFP® EFA®


On May 16 another inspiring fireplace talk took place in the ballroom of Lauder Business School. Tagrid Morad, a guest from LBS’ and FHWien der WKW’s common Israeli Erasmus+ partner Ben Gurion University of the Negev, took the opportunity to open the talk with a few words about the fruitful international collaboration between the universities involved.

Robert Kotal, the keynote speaker, brought up an exciting view on the Internet of Things. He explained that merely connecting household appliances is already old fashioned and widened the audiences’ view by pointing to mobile phones that constantly send and receive information and keep trying to connect to any available networks. These devices can therefore be “scanned” easily, means their presence can be detected very fast and thus e.g. the number of people in one place can be determined at the push of a button.

From the professional background it is clear that graduates of business studies need to have a basic understanding of current technologies. Even though ethical and sustainable decisions are still made by humans, certain judgements are more and more supported by machines. The fireplace talk also covered a pedagogical point of view, as a proper knowledge transfer from lecturer to students is crucial. Robert Kotal introduced the completely new methodology “W-A-V-E” which is intended to introduce the contents of this very approach to students in a cooperative and hands-on way.

In the end the audience did not only learn how to teach this current topic to students but also how to easily gather data themselves by using simple and already available devices at an affordable price. The concluding lively discussion clearly showed the prevailing topicality and importance of the presented subject.

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Congratulations to the Class of 2019

On June 28 we were pleased to welcome numerous families and friends to the Lauder Business School campus for a graduation celebration. In his welcome address our Executive Director Alexander Zirkler congratulated the graduates and introduced our Guest of Honor, the US Ambassador to Austria – his Excellency Trevor D. Traina.

Fireplace Talk with the CEO of Austrian Airlines

On June 19 we were delighted to host the CEO of Austrian Airlines, Dr. Alexis von Hoensbroech, in the Lauder Business School ball room. He delivered an inspiring fireplace talk about his career path, the aviation industry in general, and the Austrian Airlines company structure and strategy.

Cooperation Agreement with the City of Vienna

Lauder Business School signed a cooperation agreement with the City of Vienna together with 22 other Universities and Universities of Applied Sciences located in Vienna. On May 14, 2019, Mayor Michael Ludwig signed a cooperation agreement with the Viennese higher education institutions in the City Hall, together with rectors, directors and board members of 23 universities, colleges and universities of applied sciences.

Researching Innovation in Austria

Christian Reiner, senior researcher at LBS, has co-authored the “Austrian Research and Technology Report 2019”. This annual report has been published by three Austrian ministries and written by external experts from applied research institutes and universities. Given the importance of the report for the wider public, it is an honour to contribute to this official publication.