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The aim of Business German III, IV and V is to develop students’ understanding of the key concepts and principles necessary to achieve level B2 as outlined by the Common European Framework of Reference for Languages (CEFR) with a clear focus on Business German, so that by the end of the 5th semester, students will be able to:
-understand and talk about business topics such as organizations, advertising, brands, human resources, international markets, leadership, etc.
-understand and write business correspondence for a variety of situations
-understand and make business-related telephone calls in a variety of situations
-take part in business meetings and negotiations
-understand, prepare and give a presentation on a business-related topic
Upon completion of this course students will be able to
– Know, reproduce and understand the key concepts of ecological economics and green growth
– Apply the concepts to both general and business settings
– Reflect on how to reconcile ecological sustainability and business dynamics
Upon successful completion of this course students will be able to:
– describe the foundation and topics of HRM
– know, reproduce and apply key concepts and techniques of modern HRM
– explain and develop the different steps of a talent management process
– Analyze different HRM methods and their outcome
Upon completion of this course, the students will:
– Understand the business cycle of an open economy in an AS-AD model framework; – Analyze the current cyclical situation of economies by applying standard macroeconomic models and deriving implications for monetary policy; – Understand the theory of optimum currency areas; – Know the history of the European integration process; – Assess the costs and benefits for countries to join a monetary union as well as the net effect; – Know various exchange rate regimes; – Be able to judge countries’ choice of exchange rate regimes and assessment of the sustainability of this choice; – Understand the goals and effects of monetary policy strategies and of monetary policy instruments; – Understand the monetary policy challenges during the global financial crisis and the corresponding monetary measures; – Be able to link various types of crisis and to derive sources of spillovers and/or feedback loops; – Be able to draw lessons from the experience during the global economic and financial crisis; – Be able to assess the specific weaknesses and macroeconomic imbalances of EU crisis countries; – Understand the trade-offs of financial globalization, the financial cycle and the impact on financial stability; – Understand the interactions between monetary policy and macro-prudential policy.
– Know and be able to apply several tools in order to analyze the operations of companies;
– Have a broad and strategic understanding of operations analytics and management;
– Be able to implement actions based on the analysis;
– Execute business process management and reengineering;
– Understand the role of automatization in business;
– Select and apply and understand the respective implications;
– Prepare descriptive, predictive and prescriptive analyses;
– Conducting segmentation, targeting and positioning (STP) based on data and their interpretation;
– Apply a data-driven marketing mix;
– Use specific analytical methods for retail and wholesale data;
– Make managerial decisions based on data and their respective interpretation;
– Forecasting consumer behavior with useful tools;
– Understand how strategic decisions interact with other functional areas.
– Be able to critically reflect upon the European System of Financial Regulation and Supervision – Be able to distinguish bank vs. capital-based financial markets; – Understand the interconnectedness, in particular the integrated financial markets;
– Have a good understanding of the various tools/techniques associated with problem/opportunity identification,
– Have an understanding of the current state; the methods required to identify, validate and document this condition as such,
– Identify the future state and to come up with models that the desired outcomes are continuously verified, validated and documented,
– Perform a rudimentary gap analysis and any/all necessary exercises tied to a thorough feasibility study,
– Identify the initial scope and be able to perform continuous revisions based upon the information that is unveiled during one’s assignment,
– Be able to create a stakeholder list, perform a stakeholder analysis, initiate a stakeholder strategy and ensure that stakeholder management is performed in an efficient and effective manner,
– Ensure the elicitation process be performed in a meaningful way; including elicitation approach, planning, scheduling, execution, analysis and as input for the solution exploration phase,
– Be able to efficiently ascertain, demonstrate and document all meaningful solution options,
– Based on the listing of all possible solutions, perform the tools and techniques required to establish a short-list of the most viable solutions,
– Execute an effective decision assessment, evaluation, and selection process;
– Have an unbiased picture of one’s skills, personality, and values;
– Recognize how interviewers perceive particular words, meta-communication, and specific behavioral patterns;
– Assess candidates pros and cons;
– Have a good understanding of how particular jobs and candidates might match;
– Develop their career roadmap;
– Be able to apply HR-related initiatives in practice;
At the end of this course students will be able to
– Learn how to model business processes and to implement these processes in an ERP system using SAP. The focus of the process examples will be on logistics;
– Model processes in BPMN 2.0 notation including risks, document and organisational model and the system architecture;
– Supplement the process model with a data model;
– Use commercial modelling tools for establishing process and data model (Adonis and Visual Paradigm);
– Understand the connection between the processes modelled and their implementation in SAP;
– Gain an understanding of core processes in sales, materials management and procurement and their implementation in SAP, which will serve as examples for the case studies.
At the end of the B1 Level students will be able to
– understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure, etc.
– deal with most situations likely to arise while traveling in an area where the language is spoken.
– produce simple connected text on topics that are familiar or of personal interest.
– describe experiences and events, dreams, hopes and ambitions and briefly give reasons and explanations for opinions and plans.
Students are able to understand factual texts on subjects related to their interests that consist mainly of high frequency everyday or job-related language. They can recognize significant points in straightforward newspaper articles on familiar subjects and can understand the description of events, feelings and wishes
Students at this level can write simple texts on topics which are familiar or of personal interest by linking a series of shorter discrete elements into a linear sequence. They can write personal letters describing events, experiences and impressions.
Oral skills/Speaking and Understanding:
Listening: They are able to understand the main points of clear standard speech on familiar matters regularly encountered in work, school, leisure, etc. They can understand the main point of many radio or TV programmes on current affairs or topics of personal or professional interest when the delivery is relatively slow and clear.
Spoken Production: They can keep going comprehensibly in order to describe experiences and events, dreams, hopes and ambitions and can briefly give reasons and explanations for opinions and plans. They are able to narrate a story or relate the plot of a book or film and describe reactions.
Used to + infinitive • Past Simple and Present Perfect • Neither / so do I • Modal verbs • Reported speech • First, second conditional • Adverbs of manner and modifiers • Relative clauses • Adjectives and their connotations • Present Perfect Continuous • Look + adjective, look like + noun • Be able to/ can/ manage to • Passives • Past Perfect Simple • Have and have got • Be allowed to and be supposed to • A / few and a / little • Although / in spite of / despite • Question tags
– Recognize the general concepts of the governance framework of organizations; – Compare the corporate governance structure regarding organizations in different industries and different regions and comprehend the global dimension of corporate governance; – Illustrate the significance of risk management principles for good governance; – Develop a keen awareness of the undesirable consequences of weak corporate governance practices and provide recommendations for mitigations; – Explain the influence of major constituents on such governance framework within given circumstances; – Evaluate the relation of performance and governance of an organization; – Categorize responsibilities of organizations to different stakeholder groups and judge on corporate (social) responsibility; – Distinguish best-practice and pitfalls based on readings and group work assignments; – Demonstrate the acquired knowledge and skills in a qualified understanding of reports on corporate governance issues in popular media and participation in professional discussions;
– Understand the components of the financial environment; – Be able to explain and calculate risk and returns in stand-alone and portfolio contexts; – Understand, discuss and apply the Capital asset pricing model (CAPM), its underlying assumptions and component parts; – Evaluate and calculate credit and interest rate risk; – Determine the value of fixed income securities; – Determine the value of equity securities; – Be able to identify, evaluate and calculate the components of and the cost of capital; – Be able to discuss capital structure theories, evaluate the choices and constraints surrounding capital structure decisions and determine optimal capital structure for companies; – Be able to make investment decision based on evaluating and comparing on different investment appraisal techniques; – Forecast financial statements and use different corporate valuation techniques.
– Apply macroeconomic theories to the analysis of newspaper articles from business magazines; – Discuss the differences between the major macroeconomic schools of thought; – Define and explain the concepts of GDP, economic growth, business cycle, inflation, unemployment, exchange rates; – Explain the causes of the Great Recession and potential remedies to prevent the occurrence of financial crises in the future; – Explain why economies suffer from unemployment and what policymakers can do about it; – Critically examine the potential conflicts between economic growth and the environment and possible consequences for business; – Discuss demographic challenges and their probable impact on business models.
– Have a detailed knowledge of Performance Evaluation and Budgetary Control; – Be able to apply Variance Analysis as part of the Control Loop in management control; – Comprehend and be able to apply operational level performance management concepts of Profit Centers, Investment Centers and corresponding measures of performance; – Comprehend and be able to apply performance-related concepts in Activity-Based Management; – Be able to use financial statements to evaluate business performance.
– Appreciate the value of entrepreneurship and innovation outcomes for economic renewal and rejuvenation in a variety of organizational contexts; – Understand the process of entrepreneurship and of creating new ventures; – Have the ability to carry out the preparatory work necessary to develop a business idea, draw up a business plan and present it in front of an audience; – Have the ability to implement, operate and monitor the execution of this process.
– Identify several potential legal problems in a business context; – Understand when it is advisable to seek legal assistance; – Offer preliminary analysis and suggestions to solve legal issues; – Be aware of how to avoid certain legal pitfalls; – Develop an understanding for different legal systems; – Understand legal terminology.
– Have a thorough understanding of the nature of qualitative research methods and the practical handling of qualitative data gathering and analysis methods; – Conduct a small research project; – Be aware of the research cycle underlying a qualitative research project.
– Do extensive research in the specific field; – Gather and filter the appropriate data for the project; – Select and apply appropriate the appropriate analytical tools and concepts; – Interpret and evaluate the results; – Employ scientific research methods in small- to medium scale quantitative and/or qualitative studies; – Create strategies in order to resolve business- and economics-related problems; – Critically reflect upon the takeaways of a project/analysis in light of the limitations; – Reflect upon the analyses; – Conduct a major project (project management skills) individually; – Organize communication processes with numerous stakeholders; – Present the research project in a focused, professional and convincing manner.
– Have a broad and practical knowledge of economics-related problems;
– Know, understand and reproduce key concepts of behavioral economics and decision-making;
– Apply the concepts to both general and business settings;
– Reflect on these concepts and their managerial implications;
– Understand the relevance and the implications of the practical examples and the games, situational tasks they participate in with the lecturer;
– Digest and critically reflect upon scientific articles in the field of behavioral economics;
– Recognize and apply relevant concepts of social psychology to business settings;
– Know and understand biases and the covered behavioral factors, be able to elaborate on their relevance and the exact ways how to overcome them.
– Recognize, define, and discuss the terminology, concepts, principles, and theories taught in this organizational change course;
– Identify and apply appropriate terminology, concepts, principles, and theories from the course when analyzing situations involving change;
– Develop reasonable solutions to change management problems using appropriate terminology, concepts, principles, and theories from the course;
– Evaluate the quality of their proposed solutions to change management problems against appropriate criteria, including psychological and organizational constraints;
– Discuss the relevance and application of the concepts, principles, and theories used in change management to contemporary business;
– Identify and discuss the interrelationships among the needs of organizations and of their members and other stakeholders in change.
– Recognize, define, and discuss the terminology, concepts, principles, and theories taught in this organizational behavior course; – Identify and apply appropriate terminology, concepts, principles, and theories from the course when analyzing factual situations with organizational behavior problems; – Develop reasonable solutions to organizational behavior problems using appropriate terminology, concepts, principles, and theories from the course; – Evaluate the quality of their proposed solutions to organizational behavior problems against appropriate criteria, including organizational constraints; – Discuss the relevance and application of the concepts, principles, and theories used in organizational behavior to contemporary events; – Identify and discuss the interrelationships among the concepts, principles, and theories used in the different areas of organizational behavior.
– Understand the crucial importance of deal-crafting;
– Know how to structure and craft deals in a way to maximize success;
– Prepare for a negotiation;
– Identify the critical factors that lead to a successful negotiation;
– Keep in mind the cultural factors that shape doing business internationally;
– Recognize and judge the strategic position of negotiating parties;
– Use negotiation techniques effectively;
– Conduct a negotiation successfully.
– Receive a Master’s degree (MA) in Strategic Finance and Business Analytics from Lauder Business School.
– Understand the principles of integrated software systems in general and ERP systems in particular;
– Understand how commercial and logistics elements in a business organization interrelate;
– Understand the structure of a business software system in transactional data, master data and customizing;
– Customize an ECC system in some basic functional areas in the field of operations and logistics: availability check, scheduling/sequencing, order costing. Beyond that, they also understand the principles, methods, and limitations of software customization;
– Understand the requirements and constraints of planning an ERP implementation, its general procedure and are able to use the tools for such planning;
– Formulate the requirements for an ERP system and understand how to design, specify and execute a quality assurance plan for the implementation of an ERP system;
– Understand auditability requirements in an ERP system;
– Understand how a cost accounting system is structured and works in an IT system in general and more specifically in an integrated ERP system;
– Understand how materials management, as well as production planning and operations, function in an information system;
– Understand how typical sales processes are implemented in an information system.
– Know the concepts and framework of strategic management; – Demonstrate how top management issues require the integration of all functional areas of business; – Discuss the results of research that links strategic variables to firm performance; – Describe the various models and methods used to conduct external and internal analysis; – Discuss corporate and business level strategies within the context of multiple business segments; – When faced with an unstructured business situation (through a case), be able to identify the key factors driving a problem or situation, the additional information needed to understand the situation, and to set priorities for decision and action; – Prepare a written analysis of a business situation.
– Understand, analyze, develop and apply the basics and background of sales techniques, pitches, presentations in various environments; – Analyze the sales (business) environment; – Understand the process of turning a sales pitch or a presentation into results; – Prepare themselves to successfully perform a (sales) pitch, presentation face to face or to a larger audience; – Understand the difference between B2C and B2B (C-Level) selling; – Know how to prepare a proper sales pitch and a professional presentation; – Prepare an oral sales management presentation.
– Have the experience of working together in a team when applying project management methods;
– Plan and conduct a complex project in teams;
– Apply specific basic intermediate methods in project management;
– Be familiar with what SCRUM and agile projects are.
– Know and apply concepts in the following fields – e.g. impression management, control beliefs, positive psychological capital, assessments, interviewing skills; – Reflect on personal and professional skills (about oneself and about others); – Design assessments; – Conduct and evaluate interviews; – Write a CV and application; – Know the current trends in human resources.
– Define and explain Strategic Human Resource Management; – Compare HRM & SHRM; – Recognize the advantages and limitations of the different approaches to SHRM; – Identify and explain the major features of strategic recruitment and selection; – Analyze how recruitment and selection can be developed to fit a variety of strategic scenarios; – Understand the place of recruitment and selection as well as the value of testing and work samples; – Identify and explain the major features of strategic human resource development (SHRD); – Analyze the significance of the learning organization and knowledge management to SHRD; – Explore whether training initiatives become more extensive as examples of HR strategies; – Assess the strategic impact of training and development policies and practices; – Define performance management and discuss how it differs from performance appraisal; – Set effective performance appraisal standards; – Explain and illustrate the problems in order to avoid them in appraising performance; – Evaluate the major criticisms towards performance management; – Create and apply a performance appraisal; – List the basic factors determining pay rates; – Define reward management and strategic reward management; – Explain the factors that have led to the increased interest in strategic reward management; – Identify some of the key background issues relevant to the internationalization of businesses; – Define strategic international human resource management (SIHRM) and identify its key components; – Illustrate how intercountry differences affect HRM; – Discuss the use of Locals vs. Expats; – Identify important issues in training, appraising and compensating international employees; – Explain how to implement a global HRM program; – Discuss how small business HRM is different from large businesses HRM and how small size can improve the SHRM processes.
– Have a broad and practical knowledge on Statistics-related problems;
– Know, understand and reproduce key concepts of Statistics;
– Demonstrate rationality when interpreting Statistics;
– Analyze datasets in SPSS;
– Conduct statistical tests, basic and intermediate analyses in statistics with SPSS;
– Answer simple statistical questions with ease;
– Understand and recognize the relevance and implications of the misuse of Statistics.
– Understand the benefits and boundaries of project management; – Be able to differentiate between processes, projects, and programmes; – Be able to understand projects as social systems; – Be able to identify the main project success factors such as context-thinking, business-case thinking, and social competences; – Be able to apply main project management methods.
– Develop your career roadmap.
– Be familiar with the basic concepts of operations and supply chain management; – Be able to describe the key capabilities of a supply chain; – Apply concepts, conduct analyses and evaluate scenarios in the field of purchasing, inventory management, logistics, planning, forecasting, etc.; – Have a good understanding of how company strategy impacts its supply chain/operations capabilities; – Be able to apply operations and supply chain management concepts when analyzing and improving a company or a specific problem.
– Have basic knowledge of important facts, terminology, concepts, principles, and theories in the area of Accounting; – Understand core accounting concepts, tools, and terminology that encompasses management accounting information as it is used for planning, control, and decision-making purposes; – Address unstructured business problems that span multiple functional areas; – Use the primary financial statements for decision making, including evaluating earnings trends and quality; – Understand how to use accounting information, both financial and other qualitative information, for planning, implementing, controlling, and decision making related to enterprise activities; – Make costing and pricing decisions, do profit planning, budgeting, responsibility accounting and performance evaluation; – Evaluate and analyze profitability; – Solve problems and interpret the results of break-even analyses and cost-volume-profit analyses; – Analyze profitability trends and quality; – Distinguish relevant versus irrelevant costs for decision making; – Distinguish costs relevant to a decision versus costs that are not relevant, including an understanding of sunk costs, opportunity costs, and differential costs; – Make short-term or tactical decisions; – Analyze short-term decisions, such as make-or-buy, keep or drop a segment, and special orders; – Prepare selected budgets; – Prepare a cash budget; – Know the concepts of flexible budgets, and use responsibility accounting concepts as good practice in budgetary control.
– Understand and apply entrepreneurship and Innovation in general, the origin and recognition of innovations and opportunities, the strategic implementation of innovation as founders;
– Explain, compare and make use of important approaches in the area of entrepreneurship and innovation;
– Are able to analyze, judge and solve specific problems in the area of entrepreneurship and innovation by applying relevant theories, methods and empirical findings;
– Understand and apply key questions and problems upon generating (business) ideas, design thinking methodology, structuring and implementing innovative ideas as founders;
– Explain, compare and make use of important methods in the area innovation and idea generation;
– Able to analyze, judge and solve problems, in the area of innovation, creativity and idea generation by applying relevant theories, methods and empirical findings.
– Use skills, frameworks and knowledge in entrepreneurial finance (similarly to traditional corporate finance, yet more focused on cash flow, returns, and recognizable value);
– Recognize an opportunity worthy of financing;
– Value an opportunity;
– Understand the difference between the funder’s perspectives and those of the company being financed;
– Appreciate the difference between venture capital, private equity, early stage, and traditional financing sources;
– Approach a venture capital source and present your idea;
– Use different financing techniques;
– Use strategic partnering.
– Analyze the professional opportunities in the field of Social Media; -Decide which channels to choose; -Set up and advertise company pages in social networks; -Create content and campaigns and measure the impact on defined goals; -Judge professional social media content from the viewpoint of the target “consumer”.
– Understand what a business model is and how it works;
– Analyze business processes using several models (resources, processes, requirements, etc.);
– Know what can be achieved with effective business intelligence;
– Know how to conduct a business analysis;
– Apply several analytical methods and understand their relevance/caveats at the same time;
– Grasp the importance and the implications of Big Data and Data Mining;
– Visualize data and their interpretation powerfully.
– Use statistics to solve business-related problems; – Use spreadsheet software for statistical analysis; – Apply and interpret basic descriptive statistics; – Apply and interpret basic inferential statistics; – Apply and interpret the simple linear regression model.
– Understand why change is both a creative and a rational process;
– Understand the importance of organizational images and mental models;
– Identify different images of managing and of change outcomes;
– Understand environmental pressures propelling organizations towards change;
– Understand the distinction between first-order and second-order change;
– Understand the role of diagnostic models;
– Understand and identify reasons for resistance to change;
– Understand the organization development (OD) and change management approach to change;
– Understand how successful communication processes will vary depending on the stage and type of organizational change;
– Identify and outline different images of managing and of change outcomes;
– Outline alternative concepts of change;
– Identify a range of common changes that confront organizations such as downsizing, introducing new technologies, and mergers and acquisitions;
– Articulate arguments about why not all organizations are affected equally by such pressures;
– Outline a range of issues internal to organizations that push them towards change;
– Recognize the strengths and weaknesses of various approaches to the management of resistance to change;
– Gain an awareness of the interaction between forces for stability and forces for change;
– Be familiar with a variety of issues that emerge at the “front line” for those charged with managing the changes;
– Appraise your ability to engage with such changes in the future;
– Reflect upon your own approach to managing change.
– Be able to appreciate the role of marketing within organizations; – Be able to properly identify and select markets for which specific products will be targeted; – Explain the basic functional aspects necessary to formulate an integrated marketing plan (Consumer Buying Behavior, Environment, Marketing Research, Product Management, Promotion, Channels of Distribution and Pricing); – Be able to perform marketing research that is targeted towards reading topical research articles related to Marketing and also be able to reference their topics to that being discussed in the class.
– Have broad and practical knowledge on economics- and business-related problems of diverse nature; – See the underlying factors behind managerial decisions on various fields from purchasing to sales; – Understand market structures, and their implications; – Know, understand and reproduce key behavioral concepts and decision-making aspects; – Apply the concepts to both general and business settings; – Reflect on these concepts and their managerial implications; – Understand the relevance and the implications of the practical examples and the games they play with the lecturer; – Know and understand biases and the covered behavioral factors, be able to elaborate on their relevance and the exact ways how to overcome them.
– Apply marketing concepts to international operations; – Analyze international business situations/problems and come up with effective recommendations; – Present complete and thorough written analyses; – Identify the appropriate sources of information for analyzing international business decisions; – Be able to define the difference between international trade and investment; – Distinguish between different types of national markets; – Describe the difference between absolute and comparative advantage; – Identify factors that increase ones competitive advantage; – Define the various accounts in the balance of payments; – Describe the various means for settling accounts between countries; – Define sovereignty and describe the tools available to a sovereign country; – List and define the types of political risk facing an international business; – Define the major empirical dimensions of culture; – Evaluate countries as to the nature of their cultural differences and the resulting impact on managerial style; – Describe the procedures and approvals required when exporting your products to another country; Identify and define the various types of regional economic integration.
– Develop their understanding of the core and current frameworks, theories, and tools and to assess their relevance to the issues of the twenty-first century leading and managing; – Explain and discuss different perspectives on, and approaches to, managing and leading in different organizational and cultural contexts; – Critically engage with management frameworks, theories, and tools in order to select and adapt techniques and approaches appropriate to given management contexts; – Discuss and analyze the context in which business and management takes place, and to develop approaches on how to work confidently across sectoral and national boundaries; – Develop interpersonal and conceptual skills that will assist in the use of ideas and frameworks to make sense of, and to work with, organizational complexity; – Challenge their own knowledge, thinking and practice by reflecting upon it critically in the light of the ideas encountered, and through debates with others.
– Comprehend fundamental accounting concepts/principles and their importance to financial reporting;
– Acquire a sound knowledge of the several functions of Financial Accounting;
– Have a detailed knowledge of the structure of Financial Statements, i.e. Income Statements, Balance Sheets, Statements of Cash Flows;
– Be able to prepare a set of Financial Statements.
– Have general knowledge of Business Process Management; – Be able to understand the BPM-Lifecycle; – Be able to carry out and analyze on a basic level the BPM-steps of Process Identification / Process Modeling / Business Process Modeling Notation (BPMN) / Process Discovery / Qualitative & Quantitative Process Analysis / Process Redesign / Process Automation; – Have general knowledge in TQM (including a brief history to it); – Understand the term Quality and the different approaches to it in products and services; – Have general knowledge of Total Quality Management; – Know and apply the selected models and frameworks for TQM; – Be able to analyze Quality Management Case Studies and provide solutions to them; – Know different approaches in TQM (e.g. Quality Circles, Continuous Improvement, Kaizen); – Be able to analyze the performance measurement framework/self-assessments, audits & reviews/ in TQM; – Be familiar with the Toyota Production System (instruments and tools in Total Quality Management); – Be able to identify human resource management in quality management.
– Understand why it is crucial to know your customer (KYC Checks); – Work out different scenarios on attempted manipulation of capital markets –front/parallel running, crossing, scalping, cornering, wash sales; – See how services and products changed facing banking regulations (MAD/MAR II, MiFID II, anti-money laundering, etc.); – Grasp the challenges and instruments of Compliance officers; – Judge the influence of new technologies – internet currencies; – Recognize crime and terror financing – anti-money laundering;
– Understand the concept of “shadow banking” and the respective regulatory responses; – Know the practical, contractual and regulatory aspects of securitization; – Know the practical and regulatory aspects of money market funds; – Understand the core (regulatory and contractual) principles derivatives and structured finance; – Be familiar with the European Market Infrastructure Regulation (EMIR) and corresponding regulations in the U.S.
– Define business- and economics-related problems of practical relevance individually; – Do extensive research in the specific field; – Gather and filter the appropriate data for the project; – Select and apply appropriate the appropriate analytical tools and concepts; – Interpret and evaluate the results, – Create strategies in order to resolve business- and economics-related problems; – Critically reflect upon the takeaways of a project/analysis in light of the limitations; – Reflect upon the analyses; – Know what a consultant does; – Understand the value added of consulting; – Conduct a major project (project management skills) individually; – Provide fact-based, critical and constructive feedback on others’ projects; – Present the research project in a focused, professional and convincing manner.
– Be familiar with the evaluation criteria for their master theses and the corresponding rules and regulations;
– Be familiar with the evaluation criteria for the Master Commission Exams and the corresponding rules and regulations;
– Be able to relate their empirical results to the outcomes of the literature review, as well as the critical assessment of results.
– Write a high-quality master thesis with their supervisor’s assistance; – Improve the theoretical and empirical parts of their thesis in line with their supervisor’s comments and guidance; – Get feedback from an independent thesis reviewer through a double-blind procedure and also implement it.
– Receive a Master’s degree (MA) in International Management and Leadership from Lauder Business School.
– Demonstrate, grasp and apply explicit and practical knowledge relevant to private banking and wealth management;
– Be prepared for a career in private banking in their respective home countries;
– Understand and apply explicit and practical knowledge relevant to private banking and wealth management;
– Demonstrate the ability to discern client needs and provide suitable financial solutions making use of a range of products (securities, loans, insurances, term deposits) and investment fundamentals (modern portfolio theory);
– Have an overview of the relevant regulatory and tax changes and be able to explain these in an advisory setting;
– Grasp the particularities of the main private banking topics within the context of the countries/regions in which they intend to live and work.
– Know the concepts and framework of strategic management;
– Demonstrate how top management issues require the integration of all functional areas of business;
– Discuss the results of research that links strategic variables to firm performance;
– Describe the various models and methods used to conduct external and internal analysis;
– Discuss corporate and business level strategies within the context of multiple business segments;
– When faced with an unstructured business situation (through a case), be able to identify the key factors driving problem or situation, the additional information needed to understand the situation, and to set priorities for decision and action.
– Understand the nature and core of digitalization;
– Know the basic and universal skills in unix and shell commands;
– Understand blockchains and how they can be used;
– Handle one universal computing platform in a variety of different appliances;
– Solve day to day challenges with readymade open source available solutions;
– Understand the basic techniques of AI and machine learning;
– Implement use cases in practice that can be later presented to others.
– Understand the fundamentals and variables that shape competitiveness;
– Identify the relevant levels of competitiveness and the interrelationship between them;
– Ascertain the characteristics of the business environment in order to enhance productivity, efficiency, and social achievements;
– Decide on the location of the greatest potential in the process of internationalization;
– Define strategies to improve the competitiveness of firms and their location;
– Establish the role of partnerships;
– Learn, through the use of case studies, of competitive success/failure that takes place in different real-world situations.
– Be able to comprehend the problem; – Analyze case-based scenarios; – Select, use and apply appropriate theories and frameworks; – Apply specialized knowledge, methods and theories to develop potential solutions for such case-based scenarios; – Evaluate developed options systematically with a with a clear relation to the context of the case; – Solve case studies and come to a managerial decision regarding the dilemmas/alternatives presented in the case.
– Manage a bank/business against the competitors; – Be able to make decisions in several aspects such as treasury, operations, market entry, risk management, retail banking, human resources, etc.; – Understand the strategic importance of KPIs and the complex nature of managing a bank/business; – Present and justify the driver of their strategic decisions; – Analyze the market, their decisions, and other players critically; – Evaluate different scenarios and different market contexts in a realistic manner; – Cooperate with their team members effectively in order to achieve success.
– Improve their understanding of financial markets, securities, and the investment process by becoming active participants in the markets;
– Develop the ability to analyze investment companies, common stocks, and bonds for investment decisions;
– Understand how to apply security analysis techniques in real-functioning capital markets;
– Gain practical experience in trading securities.
– Have a broad and practical knowledge on real estate investment after passing this course; – Recognize and evaluate the determinants of value: individual property characteristics, market conditions of supply and demand, capital market influences, public policy effects; – Be familiar with the legal and regulatory environment in various markets: property rights and limitations, leases and other contracts, land use regulations; – Understand the roles and responsibilities of the “players” in the marketplace; – Estimate the value of income-producing properties; – Understand sources of capital and the basics workings of the real estate capital markets; – Determine a basic capital structure for a property acquisition including the amount, cost, and other market terms for debt; – Explore societal challenges and opportunities that result from the inherent tension of individual versus communal rights and responsibilities.
– Do extensive research in the specific field; – Gather and filter the appropriate data for the project; – Select and apply appropriate analytical tools and concepts; – Interpret and evaluate the results; – Employ scientific research methods in small- to medium scale quantitative and/or qualitative studies; – Create strategies in order to resolve business- and economics-related problems; – Critically reflect upon the takeaways of a project/analysis in light of the limitations; – Reflect upon the analyses; – Conduct a major project (project management skills) individually; – Organize communication processes with numerous stakeholders; – Present the research project in a focused, professional and convincing manner.
– Know the basic set-ups and structuring of export and project finance as well as asset securitization; – Be familiar with recognizing and managing the risks involved in (structured) export and project finance as well as asset securitizations; – Be familiar with Export Credit Agencies and the basic set-up of the Austrian Export Guarantee and Export Financing Schemes; – Be familiar with and able to apply standard instruments of export finance (documentary payment instruments, foreign currency financing); – Be familiar with standard instruments of project finance (set-up, participants, risks, typical financing structure, contractual relationships) and syndicated finance (composition and fee structure of syndicated financing); – Be able to explain the functioning and application of special financing instruments (factoring, forfaiting, pre-export finance); – Have a basic understanding of structuring asset securitization and the usage of that in general and especially in trade finance (cash- and synthetic ABS, ABCP etc.).
– Understand why M&A occurs; – Understand key challenges and constraints of regulation; – Know what corporate governance is and its role in protecting stakeholders in a firm; – Implement a highly practical “planning based” approach to managing a sales process and the issues associated with each phase of the sales process; – Show the issues associated with each phase of the M&A process; – Know how to conduct an acquisition search, to screen potential candidates, and to make initial contact with potential targets; – Practice the four concurrent activities within the negotiation phase and how they interact to determine purchase price; – Understand the importance of pre-closing planning and post-closing execution; – Conduct post-merger integration planning; – Do the M&A deal structuring process; – Show the tax aspects of an M&A deal; – Know how M&A deals are financed and the role of private equity and hedge funds in this process; – Demonstrate the essential content of share purchase agreements; – Plan, structure, and manage business alliances; – Conduct alternative exit and restructuring strategies; – Work out alternative strategies for failing businesses; – Analyze, structure, and value cross-border M&As.
– Understand and explain benefits and needs of cash concentration and liquidity planning; – Know how to establish short-term liquidity planning; – Know and understand various financing instruments incl. working capital measures; – Identify typical FX and interest rate risks; – Understand the relevance and implications of special business needs on a corporate level (risk areas, restricted use of some financing instruments, management approach) and apply risk management measures strategies.
– Contrast traditional and behavioral finance perspectives on (investor) decision making; – Discuss the effect that cognitive limitations, bounded rationality, and social preferences may have; – Compare traditional and behavioral finance perspectives on portfolio construction and the behavior of capital markets; – Discuss commonly recognized behavioral biases and their implications for (financial) decision making; – Evaluate how behavioral biases affect investment policy and asset allocation decisions and recommend approaches to mitigate their effects; – Describe how behavioral biases of investors can lead to market characteristics that may not be explained by traditional finance; – Discuss the typical structure of a hedge fund, including the fee structure, and explain the rationale for high-water mark provisions; – Describe, calculate, and interpret management and incentive fees and net-of-fees returns to hedge funds; – Identify and explain the style classification of a hedge fund, given a description of its investment strategy; – Describe the purpose and characteristics of fund-of-funds hedge funds; – Discuss concerns involved in hedge fund performance evaluation; – Discuss the construction and interpretation of benchmarks; – Explain and justify the major due diligence checkpoints involved in selecting active managers of alternative investments; – Evaluate the return enhancement and/or risk diversification effects of adding an alternative investment to a reference portfolio; – Describe strategies and risks associated with investing in hedge funds and fund of funds; – Describe trading strategies of momentum and managed futures programs and the role of managed futures in a portfolio; – Describe trading strategies of value investing; – Describe strategies of carry trading; – Describe and demonstrate applications of the CAPM, the CAL and the SML; – Describe uses of multifactor models and interpret the output of analyses based on multifactor models; – Explain sources of active risk and interpret tracking risk and the information ratio; – Describe advantages and limitations of VaR; – Compare the parametric (variance-covariance) and historical simulation methods for estimating VaR; – Contrast calendar rebalancing to percentage-of-portfolio rebalancing; – Compare the benefits of rebalancing an asset class to its target portfolio weight versus rebalancing the asset class to stay within its allowed range; – Judge the appropriateness of constant mix, buy-and-hold, and CPPI rebalancing strategies when given an investor’s risk tolerance and asset return expectations.
– Have an in-depth understanding of Markowitz Portfolio Theory, CAPM, Efficient Markets; – Have an in-depth understanding of the limitations and empirical testability of these theories; – Realize potential anomalies arising in financial markets; – Apply common forecasting models.
– Understand and apply international standards of auditing properly; – Have the capability to perform risk analyses based on bank’s financial statements; – Use professional skills in executing substantive audit procedures; – Be able to apply materiality considerations related to misstatements; – Formulate and interpret audit opinions.
– Be aware of the significance of scientific work in general, and proposal writing in particular; – Acquire a thorough understanding of the formal and technical requirements of the research proposal for the Master Thesis; – Be able to translate these requirements into written assignments of the course; – Be able to translate these requirements into their research proposals; – Know and apply best-practices and potential problems based on the presented assignments; – Be in a position to synthesize the knowledge acquired through practice, discussion and feedback in a Master Thesis proposal.
– Understand why fallacies make arguments deceptive; – Recognize different types of fallacies; – Know the differences between deductive and inductive reasoning; – Understand the forms and standards of inductive and deductive thinking; – Internalize that debate provides preparation for effective participation in a democratic society; – Offer preparation for leadership as well as training in argumentation; – Provide for investigation and analysis of significant contemporary problems; – Develop proficiency in critical thinking; – Develop proficiency in purposeful inquiry; – Develop the ability to make prompt, analytical responses; – Develop critical listening; – Develop proficiency in writing; – Have mature judgment; – Be able to know and apply the following skills:
• Evaluating and critiquing arguments using standards of argument construction, identification of fallacies, tests of reasoning and source credibility; • Producing arguments that adhere to the standards of argument construction and avoidance of fallacies; • Researching and preparing an argumentative assignment; • Researching, selecting and developing appropriate background and supporting materials to support arguments with the consideration for the audience; • Expressing ideas skillfully with respect and sensitivity for their audience; • Delivering speeches from a limited set of notes and within a specified time frame; • Engaging in civil dialogue to define and explain socially significant topics.
– Understand the role and relevance of FinTechs;
– Analyze and critically evaluate FinTech solutions;
– Understand new technologies that emerge in the financial sector;
– Know the strategic implications of future trends in the financial sector;
– Be familiar with existing and forthcoming FinTech solutions;
– Understand the role of AI in the financial sector.
– Grasp the importance and implications of Big Data and Data Mining;
– Visualize data and their interpretation powerfully;
– Acquire a deep understanding of leadership; – Know different managerial roles and realize specific behaviors that these roles require; – Understand the importance of applying for roles without losing authenticity; – Be able to take self-initiatives and fulfill an overall self-management; – Be able to deliver constant high performance through self-awareness and consciousness; – Be able to apply the techniques learned in order to ensure that reliable consistency prevails over mood or like/dislike of the person.
– Use the following concepts on a theoretical and experiential basis: observing, sensing, perceiving, thinking, labeling, describing, defining, interpreting, facts, inferences, generalizations;
– Maintain awareness of one’s own thinking– feeling–perceiving–inference-making process;
– Know how clear thinking depends on “staying awake” to what is;
– Understand how clear thinking depends upon word clarity;
– Judge the concepts and complexities of assumptions, opinions, and viewpoints;
– See how the concepts are mental experiences, how they are problematical when confused with facts;
– Understand how viewpoint bias frames and shapes information;
– Recognize the meaning of conscious and unconscious viewpoints;
– See why arguments are supported claims;
– Know how reasons differ from conclusions;
– Recognize what questions to ask in analyzing arguments;
– Be able to know and apply the following skills:
– Critically evaluate the moral, economic, business, financial, legal, organizational, institutional, cultural and other characteristics of business ethics;
– Design practical solutions using the tools/techniques of CSR and CSV independently, strategy and decision making;
– Acquire a critical understanding of operating corporations, management of conflicts between institutions of the corporation;
– Design approaches by critically building on characteristic international models of corporate governance.
– Understand the importance and techniques of the allocation of cost; – Understand the importance and techniques of the allocation of profits; – Understand and be able to reflect on the scope of controlling; – Understand and analyze financial statements and ratios; – Understand the importance and techniques of budgeting (process, goal setting); – Define, control and monitor relevant key performance indicators; – Understand the basics of financial mathematics; – Realize the above-mentioned concepts (from knowing to doing).
– Have an overview of risk management principles; – Use mathematical pricing & valuation methods; – Create statistical methods for risk management; – Use and assess market risk methods (value at risk, var-covar method, hist.sim method, Monte Carlo method); – Apply credit risk methods: tactical/operative credit RM methods; – Evaluate strategic credit risk methods, e.g. Credit VaR, CreditRisk+, Merton Method; – Compare and use operational risk methods.
– Have a sound understanding of the legal framework of financial regulation; – Be knowledgeable of the regulatory framework, in particular within the EU; – Stimulate critical thinking regarding financial regulation in general and considering tools of Law and Economics in this respect; – Understand the core principles of macro- and micro-prudential oversight of financial markets; – Be knowledgeable of institutional and product requirements for firms stemming from financial regulation.
– Know the different international rating agency criteria for banks and regional governments;
– Grasp the relevant rating factors, and understand how they are interconnected and influence each other;
– Judge the ratings of different sectors, such as for example sovereign ratings or the relationship between bank ratings and regional government ratings.
– Understand empirical research in finance and economics; – Be able to do their own small research projects; – Be able to use statistical software such as R and Eviews; – Understand, explain and use the following models/concepts:
• Multivariate regression; – Regression, causality, and control; – Anatomy of multivariate regression coefficients; – Omitted variables formula, short vs. long regressions; – Dummy variables and interactions; – Testing linear restrictions using F-tests; – Regression analysis of natural experiments; • Heteroscedasticity and autocorrelation; – Weighted least squares; – Serial correlation in time series; – Quasi-differencing; – Durbin-Watson test for serial correlation; • Univariate time series modelling and forecasting; – ARMA process, building ARMA models; – Forecasting in econometrics; • Multivariate models; • Modelling long-run relationships in finance; – Testing for unit roots in EViews; – Co-integration.
– Use different approaches of valuation (intrinsic, relative and contingent claim); – Conduct the estimation of cost of equity; – Conduct the estimation of cost of debt; – Conduct the estimation of correct cash flows; – Conduct the estimation of growth and terminal value; – Describe cost of capital (WACC) approach; – Describe adjusted present value (APV) approach; – Assess relative valuation measures; – Construct asset-based valuation; – Develop option pricing in conjunction with corporate valuation.
– Be able to operate with and interpret accounting figures based on IFRS;
– Understand consolidated financial statements presented by financial institutions;
– Comprehend consolidating a group;
– Be able to account for PPE, investment properties, intangibles, and financial instruments;
– Synthesize proper appliance of fair value and amortized cost models.
– Understand the different needs of clients in different types of banking systems and segments;
– Understand how services and products changed upon having faced banking regulations (consumer protection, anti-money laundering, compliance, ..);
– Understand the challenges of lending money and how credit risk can be processed;
– Understand the influence of new technologies and security requirements;
– Understand cash management and the future of cash and cards/payment systems SEPA, online banking;
– Understand wealth management and securities incl. value of real estates, fixed and mobile assets;
– Understand treasury products.
– Interpret statistical information correctly; – Be able to generate basic R code; – Be able to implement R in generating a meaningful and correct statistical output; – Use basic and advanced concepts of statistics to make correct inferences and conclusions.
– Understand the nature of different types of securities, how they work and what opportunities and risks they may entail; – Be able to advise customers in a way appropriate to the investment and investor involved, keeping in mind aspects of business policy and compliance; – Know the different key figures, documents and ratios of shares/bonds/ funds and how they are interpreted during the valuation process; – Know where and how instruments are traded, choosing the right place and “best execution”; – Understand how the sale of various security products affects bank business; – Be aware of the strong linkage between economic figures and the selection process of shares/bonds.
– Have broad and practical understanding of the asset management industry and theoretical foundations of investment selection and management; – Create and analyze a small portfolio of investments; – Be able to apply factual knowledge, analyze the risk and return characteristics of investment and derive a judgment for evaluating different asset classes; – Establish a general understanding of the asset management industry and its participants; – Raise awareness for the key topics shaping the industry in the current environment.
– Know how to use the basic functions in Bloomberg; – Know which pieces of information is accessible via Bloomberg; – Understand the data provided by Bloomberg; – Use Bloomberg effectively; – Know how to gather and analyze data on fixed income and equity securities; – Understand the role of having up-to-date and state-of-the-art financial data; – Complete the Bloomberg Market Concept course.
– Understand and differentiate between different types of financial institutions as well as their role as intermediaries in the financial market, structures, tasks and business areas; – Understand and apply essential concepts in the field of financial markets and financial institutions; – Explain different types of financial markets and basic products; – Explain the role of financial market participants (e.g. commercial banks, rating agencies, etc.); – Explain the overall impact of tax and regulatory frameworks for financial institutions in the market.
– Know generally accepted practice in the design, development, implementation, maintenance and continual improvement of a compliance program; – Comprehend the position of a compliance management system in the governance framework of an organization; – Apply the acquired knowledge to various regulatory requirements; – Examine and combine the elements of a compliance management system to the extent appropriate to the internal and external context of an organization; – Evaluate the approach of global corporations to compliance management, determine best practice and pitfalls and the application of this approach to other types of organizations; – Consolidate all steps in a comparative analysis regarding the compliance approach of organizations in different industries; – Be attentive to the need of compliant behavior in the conduct of business activities for minimizing the risks of failure and avert harm from the organization; – Recognize the benefits of knowledge and skills in compliance management for their future career after graduation; – Adapt the acquired knowledge and skills resulting in a qualified understanding of reports on non-compliant behavior in popular media and the ability to participate in professional discussions.
– Recognize the general concepts of the governance framework of organizations; – Compare the corporate governance structure regarding organizations in different industries and different regions and comprehend the global dimension of corporate governance; – Illustrate the significance of risk management principles for good governance; – Develop a keen awareness of the undesirable consequences of weak corporate governance practices and provide recommendations for mitigations; – Explain the influence of major constituents on such governance framework within given circumstances; – Evaluate the relation of performance and governance of an organization; – Categorize responsibilities of organizations to different stakeholder groups and judge on corporate (social) responsibility; – Distinguish best-practice and pitfalls based on readings and group work assignments; – Demonstrate the acquired knowledge and skills in a qualified understanding of reports on corporate governance issues in popular media and participation in professional discussions; – Know generally accepted practice in the design, development, implementation, maintenance and continual improvement of a compliance program; – Comprehend the position of a compliance management system in the governance framework of an organization; – Apply the acquired knowledge to various regulatory requirements; – Examine and combine the elements of a compliance management system to the extent appropriate to the internal and external context of an organization; – Evaluate the approach of global corporations to compliance management, determine best practice and pitfalls and the application of this approach to other types of organizations; – Consolidate all steps in a comparative analysis regarding the compliance approach of organizations in different industries; – Be attentive to the need of compliant behavior in the conduct of business activities for minimizing the risks of failure and avert harm from the organization; – Recognize the benefits of knowledge and skills in compliance management for their future career after graduation; – Adapt the acquired knowledge and skills resulting in a qualified understanding of reports on non-compliant behavior in popular media and the ability to participate in professional discussions.
– Have a comprehensive understanding of EU financial law; – Be knowledgeable of the regulatory framework, in particular within the EU; – Understand the core principles of financial contracts; – Be knowledgeable of institutional and product requirements for financial institutions stemming from EU financial regulation; – Be able to apply the concepts of legal reasoning.
– Understand the time value of money; – Explain the concept of arbitrage and the law of one price; – Assess the relationship of risk and return; – Justify the valuation of bonds; – Justify the valuation of stocks; – Reproduce basics in portfolio theory; – Conduct estimation of cost of capital; – Apply the capital asset pricing model; – Explain capital structure and the Modigliani / Miller theorem; – Describe payout policy.
– Apply and interpret basic concepts of descriptive statistics; – Apply probability theory to managerial decision analysis and interpret the results; – Explain and apply basic inferential statistics and interpret the results.
– Be aware of the significance of scientific work in general and academic writing in particular; – Know the formal and technical requirements of academic writing at LBS; – Comprehend how to translate these requirements into their writings; – Understand how to achieve coherence and cohesion in writing, within paragraphs, and within the whole text; – Comprehend how to use appropriate academic style in their writings; – Demonstrate an ability to write skilled paragraphs, introductions, conclusions, and abstracts; – Be able to differentiate between different types of scientific sources and are able to locate, evaluate and organize sources; – Be able to identify what a text is about, what the overall point is, what the main point of each paragraph is and what evidence is used to support it, and finally what the message of the text is; – Comprehend the process of progression from research topics to research questions to research problems; – Demonstrate their ability to identify and formulate research topics, research questions, and research problems; – Develop their skills of reading and reviewing literature; – Have a clear understanding of LBS scientific standards and of how these standards will need to be applied in their academic writing.
The goal of the Practical Professional Training (course) is to acquire real work experience in business-framework by applying the acquired theoretical knowledge. The Practical Training will offer students opportunities to additionally acquire practical skills required for entering the labor market as well as experience in: working in companies (e.g. responsibility, working under pressure, acquiring new skills); strengthening the suitability of students’ personal characteristics (e.g. time management, activity planning, evaluation of suitability of job, strengths and weaknesses); strengthening the suitability and level of students’ acquired knowledge (skills related to students’ education – communication, technological skills, etc.; university knowledge). Furthermore, the PPT will offer potentials for students’ future careers (career management skills, creating contacts, networking, etc.).
The course will lead students to the A2.2 level of competence (following the Common European Framework of Reference for Languages).
By the end of Hebrew 5, students will have completed a introduction to the grammar and basic syntactic structures of modern Hebrew. They will also be able to converse on a number of topics and to discuss simple critical ideas.
By the end of the semester students will have acquired the following skills:
– write simple formal and informal texts
– discuss a problem
– give advice
– express agreement or disagreement
– describe a picture in detail
– express wishes and hypothetical ideas
– form subordinate clauses with the infinitive
– declinate adjectives
– form the conditional
Students will possess significant knowledge of vocabulary relating to:
– the time
– problems of everyday life
– partnerships and love
– jobs for men vs. jobs for women
– work in the course of time
– schools and education
Learning outcomes A2+:
After successfully completing this course, students will be able:
– to understand newspaper articles and reports on contemporary problems, economic and business issues as well as specialized texts in the own professional field;
– to understand radio and TV reports spoken in standard language;
– to understand complex speeches and lectures in the own professional field;
– to write corporate history, complex business reports, graph descriptions, meeting summaries, information letters, offers, confirmations;
– to communicate easily during stays in Russia, to participate in talks on familiar topics;
– to make complex telephone calls (requests, providing information), to establish business contacts, to make a product or firm presentation, to conduct negotiations, to make contracts.
After successfully completing this course students will have a profound basis to pass the Certification Exam B1 Business Russian and obtain an internationally recognized certificate.
– Consolidation of correct pronunciation of the sounds and tones of modern Chinese.
– Independent and creative use of the Chinese language in various situations
– Consolidation of knowledge of the structure of Chinese characters.
– Handwriting skills of commonly used Chinese characters.
– Reading of texts written in Chinese characters pertaining to various situations.
– Social Business Chinese: intercultural and language competence for business cooperations with China
By the end of this course students will be able to:
– write clear and effective academic texts
– compare opinion effectively from a wide variety of sources
– prepare the sections of a BA thesis
– express their analysis of evidence clearly
– present information
– compare literature
– write an abstract
– write a research proposal
The course will lead students to the A2.1 level of competence (following the Common European Framework of Reference for Languages).
Students will be able to use verbs in the future tense. They will be able to converse on a variety of subjects from everyday life and to share/ describe their ideas. They will be able to read simplified texts.
By the end of this semester students will have acquired the following skills:
Written Skills: – write an autobiographical text – write a story in the past tense – write a variety of communicative documents – write texts relating to the working environment
Oral skills: – talk about work experience and career plans – leave a formal phone message – talk about festivities and customs – talk about conditions and consequences – recognize and express emotions – formulate goals – discuss a problem – give advice
Grammar skills: – form the conditional – form the passive voice – use the dative with verbs and prepositions – form if clauses – form relative clauses – recognize the genitive
Students will possess significant knowledge of vocabulary relating to: – education, professional training, work – festivities and traditions – feelings – inventions and products – the time – problems of everyday life
– to understand complex presentations in the own professional field;
– to write corporate history, complex business reports, graph descriptions, summaries of business talks, information letters, offers, confirmations;
– to make complex telephone calls (requests, providing information), to establish business contacts, to make a product or firm presentation, to conduct negotiations, to close contracts.
At the end of the semester students will be able to:
– summarize highly nuanced and sophisticated texts
– produce comparison and contrasts of advanced texts
– plan and structure an argument/investigation drawing on a wide variety of sources
– incorporate summary, paraphrases and quotation effectively in their text
– write a structured and referenced argumentative essay
– critically engage with a wide variety of texts, both academic and literary
– write creatively using a wide range of basic techniques
– write a review article
– write flash fiction/descriptive scene
– summarize and react to academic texts
– defend arguments
– use a range of different appeals to convince audiences of an argument
– respect and engage constructively with the opinion of others
– use advanced techniques such as parallelism to increase the emphasis and clarity of their writing
– understand an increased range of specialized and less common vocabulary
– be aware of different styles and their importance
This course will lead students to the A2 level of competence following the Common European Framework of Reference for Languages.
Students will be able to use active verbs in the present tense and in the past tense. They will be able to converse on a variety of subjects from everyday life. They will be able to read simplified texts.
By the end of the semester students will have acquired thh following skills:
Written Skills: – write short texts such as emails, text messages, informal letters, invitations and notes
Oral skills: – plan and book a trip – express an assumption – express emotions – express positive and negative reactions – discuss advantages and disadvantages – express a complaint – order in a restaurant – plan an evening (say what you feel like doing)
Grammar skills: – use reflexive verbs – use verbs with prepositions – form embedded questions – form relative clauses – form modal verbs in the past tense – form the past tense
Students will possess significant knowledge of vocabulary relating to: – traveling and traffic – hobbies and sports – media, especially computer and internet – free time, eating out – living in the city / in the country – culture – relationship
– to understand personal letters which describe feelings, wishes, and events
– to understand diverse text types on familiar topics written in standard language (global and detailed reading)
– to search for specific information in authentic documents, brochures and on websites (selective reading);
– to understand presentations in the own professional field;
– to write personal letters expressing his/her own opinion;
– to write business reports, summaries of business talks, information letters, invitations, CV, job descriptions;
– to express oneself in familiar situations, to give one’s opinion, to explain situations;
– to make telephone calls (appointments, requests, providing information), to participate in discussions, to conduct a job interview and answer questions as an job applicant.
– Consolidation of productive and receptive knowledge of the romanization system Hanyu Pinyin.
– Independent and creative use of the Chinese language in various situations.
At the end of this Semester students will be able to:
– produce a suite of formal and informal letters and emails
– write structured and developed letter of motivation (cover letter) and CV
– produce Context Action Result (CAR) responses to on-line application form questions
– form developed, unified and coherent paragraphs as blocks in extended pieces of writing
– use advanced techniques to add variety and emphasis to writing
– produce meeting minutes
Oral skills/Speaking and Understanding:
– answer an array of job interview questions
– use an awareness of the importance of body language to increase their effectiveness at job interview
– discuss fluently a wide variety of salient business topics
– communicate in English as a Lingua Franca
– negotiate effectively
– use elegant, non-bureaucratic or non-discriminatory phraseology
– use an extensive range of both formal and informal business terms
– use different tones to convey subtleties of meaning within polite, formal business language
– accurately use all the major punctuation: colons, semi-colons, commas and hyphens
This course will lead students to the A1/ 2 level of competence following the Common European Framework of Reference for Languages.
By the end of the second semester, students will be able to conjugate active verbs (paal,hifil, piell, hitpael) in the present tense, recognize and use simple syntactic structures; read and write shorts texts, few sentences about different topics
– write short texts such as postcards, text messages and short emails
– talk about the past – buy food – buy clothes – talk about the weather – talk to a doctor – give orders – express feelings – express an opinion
– form the present perfect (Perfekt) – form the comparative and the superlative – declinate adjectives – form the imperative – form subordinate clauses
– holidays – food – clothes – colors – the weather – sports – body parts – illnesses – family
After successful completion of this course, students will be able:
– to understand personal letters, information and reports about everyday activities, newspaper articles, advertisements with general contents, simple business reports (global and detailed reading);
– to understand stories and reports on familiar topics;
– to understand phone conversations on familiar topics;
– to understand instructions on the job;
– to write simple notes and messages, exact directions, personal letters about everyday life, travels, hotel-stays and plans;
– to write short business e-mails (requests, simple business reports);
– to talk about everyday life (living, apartment, hotel-stays, plans, individual preferences and experience);
– to make telephone calls (appointments, requests), to make complaints at a hotel, to make a hotel presentation.
Upon completion of this course, students will be able to
– Read and understand Business English texts
– Understand and use Business English terminology in the fields outlined in the Course Description
– Actively participate in discussions in those fields
– Produce written business texts about graph descriptions, business reports and business proposals
– Give presentations in public on business topics
This course will lead students to the, A1 level of competence following the Common European Framework of Reference for Languages.
By the end of the first semester, students will be able to conjugate active verbs in the present tense, recognize and use simple syntactic structures; read and write texts with non-compound sentences.
By the end of the semester, students will be able to master a number of basic everyday life situations.
Specifically they will have acquired the following skills:
– fill out a form – write short messages
– spell and count – greet and get to know somebody – describe someone’s characteristics – ask for and give directions – make an appointment – talk about oneself – order in a café or restaurant – talk about daily routines
Grammar skills: – conjugate the present tense of the most common verbs – use nouns in the nominative, accusative and dative – use personal and possessive pronouns – form questions – use the most common prepositions – form and use the past of the auxiliary (to be, to have) verbs – use modal verbs Students will possess significant knowledge of vocabulary relating to:
– free time – days and months – sightseeing – nationality – personal characteristics – jobs and work
This course will be taught either at beginners’ level, reaching A1 by the end of the 5th semester, or at an advanced level, starting at A2+ at the beginning of the first semester.
Learning outcomes A1:
– to understand simple personal letters, business cards, simple advertisements;
– to search for information on websites;
– to understand simple messages related to someone’s name, profession, address, telephone number, location;
– to understand simple instructions;
– to write simple notes and messages, personal letters;
– to fill in forms;
– to order meals at a café or a restaurant;
– to find his/her way to/at the airport;
– to respond to questions at the passport control and at the customs;
– to ask and to respond to questions related to someone’s name, profession, address, telephone number;
– to check into a hotel;
– to make short phone calls;
– to tell about one’s colleagues and office
– to understand personal letters, information and reports about everyday activities (detailed reading);
– to understand simple newspaper articles and advertisements with general contents (global reading);
– to write simple notes and messages, personal letters about one’s everyday life, travels and plans;
– to write short business e-mails (making and cancelling appointments);
– to talk about one’s everyday life (weather, traveling, health, plans, individual preferences and experience);
– to make telephone calls, to give information about a company, his/her own job.
By the end of this semester, students will have/know:
– Productive and receptive knowledge of the romanization system Hanyu Pinyin.
– Correct pronunciation of the sounds and tones of Modern Chinese.
– Independent and creative use of the Chinese language in various situations.
– Knowledge of the structure of Chinese characters.
– Handwriting skills of about 100 basic and common Chinese characters.
– Reading of texts written in Chinese characters pertaining to the situations outlined in the “course contents”.
– Using electronic devices (computer, cell phone) to write Chinese characters.
By the end oft he semester, students will be able to:
– produce effective written summaries of published materials on various business topics
– express opinions and argue positions on themes related to business today
– compose proper emails appropriate to various situations
Oral Skills/Speaking and Understanding:
– discern and use different registers (formal vs. Informal) when communicating within the business community
– speak more fluently and confidently using new target vocabulary and idiomatic expressions
– analyze and discuss a range of issues pertaining to business skills and practices
– acquire a broad range of vocabulary across several business topics
– learn to use this vocabulary naturally and confidently
– have improved grammatical and syntactical proficiency in weaker areas
– understand better the semantic importance of punctuation and use it correctly
Upon successful completion of the course students will be able to
– Discuss the role of project financing in a corporate environment
– Explain how tools and techniques utilized in project financing can add value to the firm
– Compare and contrast project financing arrangements
– Discuss the advantages and disadvantages of project financial arrangements
– Analyze the risks involved in project financing
– Evaluate the techniques used to manage the risks associated with project financing arrangements
– Describe practical problems of project financing using specific examples
After completion of the course, students will be capable of rooting Controlling in Management (through analyzing and interpreting financial reports), by placing the Controller as a key member of the Management Team and the Strategic Decision Making Process.
Students will know methods to analyze Budgets, Costs, Investments and Performance that will round up the knowledge for proper decision making. Performance and Control in general will offer better practical understanding of the theory.
Upon successful completion of this Capstone Course students will be able to
– Describe business scenarios (business analysis, planning, and forecasting)
– Understand (financial) modelling such as DCF, WAAC
– Apply financial models to company strategies, targets and operational processes
– Understand how and why business modelling and project management influences a company’s financial and operative success
– Demonstrate to select and apply a range of financial management and risk management techniques
– Understand the corporate finance, financing and operational risk management problems of companies
– Describe the Financial System (structure and function of financial markets, financial regulation)
– Understand and describe Financial Instruments
– Analyze and value of Capital Market Instruments
– Understand and evaluate the role of portfolio theory, the capital asset pricing model and the dividend valuation model in determining the cost of capital
– Estimate an organization’s cost of equity and its cost of debt
– Estimate the weighted average cost of capital for an organization, whether it is in the public or private sector, and know how to use it in investment appraisal
– Appraise the factors influencing an organization’s capital structure and dividend policy.
– Explain and use the three main methods of company valuation – asset (book) value, market multiples and discounted cash flow
– Appreciate the merits and disadvantages of each technique
– Decide on the most appropriate method or methods of valuation according to the circumstances – regulation, new issues, privatization, merger and acquisition or restructuring.
– Explain credit risk, liquidity risk, interest rate risk, foreign currency risk and operational risk, and how these risks can be measured and managed
– Understand how and why financial risks may be managed, including how derivatives may be employed in such risk management
– Demonstrate an ability to select and apply a range of risk management techniques in various contexts
– Understand the corporate finance problems of multinational firms
– Understand the workings and instrument of FX markets
– Understand how exchange risks affects the valuation of multinational firms
Upon successful completion of the course students
– Have a good understanding of the scope and legal environment of IFRS.
– Obtain thorough knowledge about the key concepts and elements of corporate reporting under IFRS
– Are able to differentiate the key differences in accounting standards according to IAS / IFRS compared to those of commercial law
– Learn about the preparation and structure of IFRS financial statements and notes
– Acquire practice-relevant knowledge in the following areas of IFRS: property, plant and equipment, intangible assets, impairments, financial assets, financial liabilities, accounting for derivatives and equity, and income taxes
– Understand and critically evaluate IFRS financial statements as well as apply IFRS recognition and measurement rules on typical situations independently
– Have a profound knowledge of the techniques and advantageous criteria of business taxation and tax planning
– Should be able to analyze cross-border situations with reference to tax law and economics as well as to systematically solve and appropriately assess new problems
Upon completion of this course, students are able to:
– use management control as a company’s central decision-making and planning tool
– differentiate between strategic and operational management control responsibilities
– apply key management control instruments with a view to achieving objectives
– implement a structured planning process
– analyze key value drivers, and integrate individual performance indicators and systems of indicators in the management control system with a view to achieving objectives
– identify appropriate management control instruments for SMEs
By the end of this course, students will
– Have learned to understand the basics and the background of integrated marketing communication in various environments.
– Have analyzed, developed and applied techniques of
– Analyzing companies’ business and market environment in terms of IMC
– Understanding the process of turning a company’s IMC strategy into creative, effective, efficient actions and results
– Preparing a company’s internal organization to successfully perform integrated marketing communication
– Understanding the entire interplay of marketing, brand, PR, sales, (social) media, CRM strategies
By the end of this course students will
1. have learned to understand the background of a company’s financial shortage and its effects on customer, partner and employee management.
2. have analyzed, developed, proved and applied sales strategy models, processes in sales, the structure and culture of sales organizations and the mechanism of leadership models:
– Analysis, development, transfer and application of a sales strategy to the sales organization
– Understanding the process of turning a sales strategy into results
– Definition, analysis and development sales organizations and hierarchies in sales
– Definition and development of positive customer and partner relevant sales processes and their interfaces
– Understanding and application of sales financial leadership models and competences
– Understanding and definition of sales key performance indicators
– Development and analysis of sales management data
– Preparation of sales presentation for management purposes
– Performance of a sales management presentation and defense of ideas and arguments
Upon completion of this course students will have a general overview about the area of channel management/logistics as well as sales management. After having successfully completed this course they will be able to identify logistical problems and have an idea of appropriate solutions in the distribution channels. They will also understand the critical relevance of sales in a business context as well as be able to identify the activities in sales management. They will comprise of knowledge of Customer Relationship Management (CRM) and Building Partnerships. Beside the Sales Forecasting they will also understand its Relationship to Operational Planning, execute Sales Budget Planning and will be able to define specific Key Performance Indicators (KPIs) for a business unit in sales management.
– Understand the difference among terms such as product management, product development, marketing manager, promotion, product marketing management
– Explain and define product management
– Understand the role and difference between a product manager and a product developer
– Understand the difference among the terms such as brand associations, brand attitude, brand awareness, brand equity, brand image, brand personality, brand preference.
– Recognize the growing importance about social media when it comes to branding in general
– Understand the importance of branding and how marketers use branding for differentiation
– Recognize the importance of marketing research for the effective development of new products
– Define and explain the product strategy, and how it contributes to a firm’s performance
– Identify and explain further the stages of NPD (New Product Development)
– Understand the contribution that packaging has on the new product development process
– Demonstrate what impact packaging has on product development and brand management
– Understand the contribution that market research has on the new product development process
– Recognize the benefits and weaknesses of consumer new product testing
– Understand the importance of discontinuous products
– Provide an understanding of the role that a knowledge base organization has in the new product development process
– Understand the importance of innovation
– Define and explain the concept of commercialization in the NPD process
– Explain the structure and functions in managing the NPD process
– Explain and define the differentiation of skills among marketing people, sales people, developers and product managers
At the end of the class, the student will be able to:
– Understand the relevance of consumer behavior for marketing strategy
– Appreciate the complexities of consumer behavior
– Apply key principles of consumer behavior to marketing issues faced by SMEs
– Apply social influence tactics to influence consumer behavior
By the end of this course the students will understand
– relevant concepts and tools of financial economics and describe key economic variables like inflation, deflation, money creation, money supply and the role of financial institutions
– the differences between major macroeconomic theories like Monetarism, Keynesianism and the Austrian School of Economics.
– economic cycles and their origin
– the importance of interest rates
– how the money multiplier works and what the key functions of money are
– the system of exchange rates, PPP and market equilibrium
– conventional and non-conventional monetary policy tools and QE
– the monetary and fiscal policy tools policy makers have at their disposal
– price stability and the nominal anchor
By the end of this course, students should:
– Know the basic concept, historical development, different schools and contemporary trends of marketing.
– Understand economic and psychological approaches to consumer behavior.
– Distinguish between Consumer (B2C) and Business-to-business (B2B) MARKETING
– Be able to apply strategies and techniques in pricing, positioning, branding and communication.
– Know about the current and future trends of marketing, including CSR, social, shared economy, political marketing.
Students should also have the skills needed to:
– Understand the role of the economical theories in different approaches in marketing. Functionalist, behaviourist, psychological, institutionalist, etc.
– Distinguish and understand the different motivations of consumer and B2B buyers.
– Know the basic concepts of influencing, reinforcing and motivating of consumers.
– Create criteria for selecting and evaluating target markets, and use that for positioning.
– Understand the theory of communication, recognize the different roles and tasks in corporate communication.
– Know the different fields of branding. Understand the financial importance of branding, distinguish between brand value and brand equity.
– Use the different methods of pricing, identify the links between economic, accounting and marketing orientation to pricing.
– Know about and apply latest tools in e-commerce, shared economy and social media.
– Understand the economic consequences of production and consumption externalities and their marketing aspects.
– Understand the ethical aspects of marketing and their relationship to CSR, stakeholder communication, social marketing, sustainability and consumer welfare.
By the end of the course, students should be able to:
– Make high level presentations.
– Use marketing techniques for special business cases.
– Prepare themselves for near-future marketing challenges.
By the end of this course, the student will be able to:
– Know where to find relevant economic data, how to download and process them.
– Know basic data manipulation and statistical techniques and apply them to actual data.
– Apply your knowledge from the introductory courses of economics to real data from several different areas like industry concentration indicators, household spending, GDP, employment, or price and cost measures.
– Analyze the data and derive meaningful and correct conclusions from them.
– Develop own graphical illustrations that support your empirical findings and the underlying “story” that you want to tell.
Upon completion of this course students will be
– Outline basic concepts of macroeconomics and describe the key economic variables:
– Name major economic drivers that determine long-run macroeconomic growth.
– Recognize that there are short-run fluctuations (business cycles) that fluctuate around these long-run trends.
– Know how GDP, inflation, and unemployment are measured.
– Know how to describe the performance of an economy or the relative performances of several economies using the three main economic indicators GDP, employment, and price indices
– Know about the different components of production, about saving and investment and about financial markets
– Know about the theory of short-run fluctuations like the Aggregate Supply and Aggregate Demand model, the Philips curve, and monetary and fiscal policies.
Understanding and applying:
– Understand the transitory short-run dynamics around the macroeconomic long-term trends.
– Understand the monetary and fiscals policy tools policy makers have at their disposal to shift the Aggregate Demand curve
– Understand the short-run trade-off between inflation and unemployment and their connection to aggregate demand
– See the relationship between variables expressed in levels and expressed in percent changes
– Know how to get from variables expressed in nominal terms to the same variable just expressed in real terms. And know that most of the data published is shown in real terms.
– Know how to read semi-technical reports (Statistical news releases by Eurostat) in order to find relevant information
– Have an idea where to find data (Eurostat)
– Understand the fundamental difference between variables expressed in real terms and in nominal terms
– Understand how to “read” a graph and how to interpret the information being depicted. (What is the story the producer of the graph wants to tell?)
After completing this course, students should have developed a range of skills enabling them to understand economic concepts and use those concepts to analyze specific questions.
By the end of this course, students should be able to:
– Explain the concepts of scarcity, opportunity cost and the basic rules of economics.
– Understand consumer and firm behavior.
– Understand the operation of a market and its failures.
– Analyze different types of market structures (monopoly, oligopoly and a competitive market)
– Understand how to apply economic principles to a range of policy questions.
– USE supply and demand diagrams to analyze the impact of overal changes in supply and demand on price and quantity.
– KNOW the meaning of perfect competition, profit maximization, market determination of cost and quantity.
– RECOGNIZE different types of costs and their curves (total, average, variable, fix, marginal, short run, long run). CALCULATE different production costs.
– EXPLAIN the concept that economic decisions are made at margins. DEFINE marginal cost and marginal revenue.
– ANALYZE the impact of changes in price and income on a consumer’s decision (income vs. substitution effect).
– KNOW AND CALCULATE the different types of elasticities.
– ANALYZE producer and consumer surplus and shortage graphically.
– ANALYZE the behavior of firms in a perfectly competitive market in the short-run and the long-run (economy of scale).
– ANALYZE the behavior of firms in a monopoly or oligopoly (entry barriers, natural monopolies, deadweight loss).
– KNOW government policies (taxes, controls, regulations) and ANALYZE their effects on the supply and demand framework.
– READ and INTERPRET graphs.
– Mathematically CALCULATE major functions (e.g. price elasticity).
– EXPLAIN the most important phrases and terms of economics (e.g. ceteris paribus).
The course will increase students’ ability to utilize, apply and transfer the concepts of project management, as studied in the previous semester, to a real-life project.
The replication, reproduction, explanation and application of this knowledge will be trained and experienced.
It will be necessary to apply project management tools and concepts as studied during the PM I course to successfully develop a project.
Communication skills, both oral and written, will be utilized and applied.
Innovation and creativity will be developed in the framework of the project.
At the end of this course students will:
– Be able to explain and replicate the principles of successful project management.
– Be able to apply general issues of project management
– Be able to explain and replicate principles and practices of project management
– Have developed the ability to function effectively on a project team
– Be able to explain how projects are used in everyday business life
– Have developed the ability to function effectively as a project manager
– Have further developed their ability to communicate effectively both orally (presentations) and in writing especially in regards of producing a professional, clear and well structured seminar paper.
– understand the concept of managerial accounting.
– apply the relevant instruments.
– develop an understanding of strategic controlling
– flex and analyze a budget against actual results.
– be able to manage a firm in the context of value-oriented controlling.
– be able to set up reports.
The objective is to inform the students on tools, needs and occasions of corporate communication. The students will better understand corporate communication as a discipline and how to apply it in the real world, being able to identify its challenges of application.
The students will get proficiency in investigating for objectives of better information. They will get proficiency in academic seminar paper writing, too. Furthermore, their presentation skills will be further developed and the students will gain more experience in presenting and arguing their opinion in front of a (professional) audience.
The students will be able to analyze problems of corporate communication with a problem solving approach.
They will be able to think with a global management perspective, to integrate and apply corporate communication skills to leadership activities or to participation in projects.
Upon successful completion of this course, students will be able to:
– Create their own online-presence and perform basic SEO
– Monitor, analyze and utilize traffic data using Google Analytics
– Perform and implement A/B testing (e.g using Google Optimizer/LPs/AdStage)
– Understand how the “online ecosystem” works, and what is a digital footprint
– Strategize & target highly-specific audiences using social media
– Grow a product and generate leads using social media and viral campaigns
– Optimize content and tell better stories to improve conversions
– Manage, segment and automate email-marketing communications
– Use heatmaps and screenshots to increase revenue
Upon completion of this course, the student will be able to:
– Explain the importance of data management and benefits of database processing in contrast to file processing
– Model data using Entity-Relationship (ER) Model
– Understand normalization and design of databases based on ER model
– Understanding of the physical and logical organization of data
– Write commands in SQL
– Apply techniques for extraction of data from source systems
– Implement business dashboards.
Further learning outcomes are:
– Knowledge how data warehouses are used to help managers successfully gather, analyze, understand and act on information stored in data warehouses;
– Gather strategic decision making requirements from businesses, develop key performance indicators (KPIs) and corporate performance management metrics using the Balanced Scorecard, and design and implement business dashboards;
– Analyze multidimensional data interactively from multiple perspectives by using OLAP tools;
– Understand the fundamental principles of Business Intelligence (BI);
– Apply the Business Intelligence tools in an enterprise;
– Estimate success factors of a BI project implementation;
– Understand how information systems facilitate information flows, decisions, and transactions in business.
Knowledge of the basic concepts and hands-on experience with the Windows operating systems and MS Office.
– Apply advanced text, paragraph, column and table formatting.
– Work with referencing features like footnotes, endnotes and captions.
– Enhance productivity by using fields, forms and templates.
– Apply advanced mail merge techniques.
– Use linking and embedding features to integrate data.
– Manipulations with headers and footers in a document.
– Apply advanced formatting options such as conditional formatting and customized number formatting and handle worksheets.
– Use functions and formulas.
– Create charts and apply advanced chart formatting features.
– Work with tables and lists to analyze, filter and sort data.
– Use linking, embedding and importing features to integrate data.
– Understand key concepts of database development and usage.
– Create a relational database and relationships between tables.
– Create forms to improve functionality.
– Create report controls to perform calculations.
– Create and modify templates and format slide backgrounds.
– Enhance a presentation using built-in drawing and image tools.
– Apply advanced chart formatting features and create and edit diagrams.
– Insert movies and sound and apply built-in animation features.
– Use linking, embedding, importing and exporting features to integrate data.
– Work with custom slide shows, apply slide show settings, and control a slide show.
Upon completion of this course, the students will be able to apply table calculations using complex functions (e.g., different financial, logical, and lookup functions) and to solve correctly problems and critically assess the results, use data linking and consolidation, use goal seeking to determine the values required to reach a desired result, analyze data, manipulate with one data series and multiple data series. Also, the student will obtain knowledge to perform professionally an advanced formatting of research and scientific papers.
Further, the students will be able to perform tasks that involve creating and preparing presentation on a professional level, and gain a greater understanding of how to use the individual applications together to solve business problems. The students will obtain the knowledge about the concept of databases, their creation, manipulation and maintaining, which is necessary for majority of nowadays business use-cases. They should easily answer to the most of “when and why” questions of performing these tasks and follow up-to-date information on current applications.
By the end of this course the students will be able to identify fundamental Business Law related structures and be able to explain legal frameworks and facts for a solid orientation in selected divisions of Business Law.
The students will also understand and reproduce significant fundamental Business Law related principles and the respective interfaces and interactions within (the selected divisions of) Business Law.
The students will also be able to utilize primary (such as legal databases) and secondary sources of law (legal literature) in methodically correct ways.
Furthermore, at the end of this course the students will have an increased command of basic legal terminology and will be able to express interests by applying accurate legal terminology.
Moreover, the students will have legal risk awareness and risk assessment in (selected divisions of) Law related matters and will start to apply and use legal principles and its limits to business and (self-) marketing strategies.
By the end of the course students will
– Know key theoretical concepts of multilateral cooperation of states within international organizations (IO);
– Understand the rationales of various forms and types of international organizations and institutions;
– Assess their roles within international relations;
– Develop specific knowledge about key IOs in the political and economic field and elaborate on their governance, structures and objectives.
By the end of this course the students will be able to identify fundamental Public Law related structures and be able to explain legal frameworks and facts for a solid orientation in Public Law.
The students will also understand and reproduce the fundamental Public Law related principles and the respective interfaces and interactions within Public Law.
In particular, the students will have a basic know-how of a manager’s strategies and plans when in court or when involved in Administrative proceedings and how to manage internal and external legal support.
Moreover, the students will have legal risk awareness and risk assessment in Public Law related matters and will start to apply and use legal principles and its limits to business and (self-) marketing strategies.
By the end of this course the students will be able to identify fundamental legal structures and be able to explain legal frameworks and facts for a solid orientation in Private Law.
The students will also understand and reproduce the fundamental Private Law related principles of law (in particular the meaning, value and significance of private autonomy) and the respective interfaces and interactions with different fields of Private Law as well as of Public Law.
The students will also have a first awareness of the different legal concepts provided by different legal systems with reference to Private Law and will be able to develop an understanding of the absoluteness and immortality of Private Law (principles) such as freedom, legal peace and self-determination.
The students will be able to utilize primary (such as legal databases) and secondary sources of law (legal literature) already in methodically admissible ways.
Furthermore, at the end of this course the students will have a command of basic legal terminology and will start to be able to express interests by applying accurate legal terminology.
Moreover, the students will have legal risk awareness and risk assessment in Private Law related matters and will start to apply and use legal principles and its limits to business and (self-) marketing strategies.
– appreciate the relevance of consumer insights and shopper marketing
– have developed an understanding of the key drivers of consumer behavior at the point of sale
– be able to apply this knowledge to the (re)design of retail spaces and service environments
– understand how emotions influence shopping decisions and be able to trigger emotions in shoppers
– understand the effect of sensory clues such as music, scents and colors on shopping behavior
– be able to apply the knowledge gained in this course to a real-world project
Students successfully completing Marketing II will have the knowledge to name and explain each dimension of the marketing mix. Furthermore they will be able to identify and understand the relationship and interdependency of the Product, Price, Place and Promotion. Based on this conceptional and topic competence they will be able to develop appropriate scenarios for integrated marketing communications for products and brands. Students will be able to apply the knowledge acquired in Marketing I and II in the framework of a marketing plan.
– understand the characteristics of different financing sources.
– be able to guide the process of raising equity.
– be able to plan the distribution policy of a company.
– be familiar with the characteristics of different debt instruments.
– be able to calculate the cost of different financing alternatives.
– develop a financing strategy for a company
After completion of the course “Management of Production and Sourcing” students will have an overview into the field of managing business processes and sourcing from an integrated supply- and demand- driven perspective. The students will have more insights into production/operations management problems and how to apply some quantitative instruments for managing operational problems in a productive business organization including sourcing and sourcing strategies.
In particular the students will be able to:
– Explain/Replicate/Reproduce the procurement and production business processes, the concepts of an input-output-system of a production company, supply-demand processes, Little’s Law, idle time and throughput time , sourcing and sourcing strategies.
– Utilize/Apply/Develop quantitative instruments of Productivity and Efficiency measurement, IDLE TIME & THROUGHPUT TIME, Material requirement planning (MRP), Economic order quantity (EOQ), ABC-Analysis.
Upon successful completion of this course students will be able to
– Explain/Replicate/Reproduce the issues and concepts of depreciation, valuation of Inventory, Financial Statements, Accounting Information System (Accounting Cycle) & Conceptual Framework in Financial Accounting
– Utilize/Apply/Develop the Financial Accounting double-entry booking system (with VAT) through applied exercises), Financial Ratios, Depreciation, Valuation of Inventory
Upon completion of this course Marketing I, students should be able to:
– understand the role of the marketing function within a firm
– gain solid understanding of key marketing concepts
– apply knowledge by performing a situation analysis to assess market opportunities
– develop marketing strategies and reproduce techniques of segmentation, targeting, and positioning
– relate and apply the theoretical concepts learned in class to real-life business situations
Upon successful completion of this course, students will be able to
– perform financial calculations.
– apply methods used to evaluate investments.
– determine the cash flows of an investment project.
– analyze the cost of capital.
Upon successful completion of this course, students
will have basic knowledge of the Accounting field, especially Budgeting, Financial Accounting (Bookkeeping, Auditing). Students will be able to understand and execute virtually simple accounting and bookkeeping transactions and have basic knowledge in handling financial statements (e.g. balance sheet and income statement). Finally the students will also be made familiar with business vocabulary and get an idea of what is considered with the different keywords. (=prerequisite for further success in their business studies)
Furthermore students will be able to
– Explain/Replicate/Reproduce the issues and concepts of Accounting, Financial accounting, Accounting Terminology, double-entry booking system
– Utilize/Apply/Develop the Financial Accounting double-entry booking system through applied exercises)
– Replicate and explain the cross-linked key activities of businesses and the relationships between them.
– Describe the key players, their functions and responsibilities of the structural- organizational- and environmental level.
– Apply knowledge of influence and effects of different economic models, globalization, the state and its power(s) on analyzing modern businesses and their environments.
– Reproduce the organizational aspects of a company/business not only as its formal structure, type of ownership and other hard facts, but also as the organizational and corporate cultures that have immense effects on the performance of the businesses.
– Describe and differentiate between management and leadership in terms of scope and activities.
– Analyze approaches to strategy and its link to organizational as well as environmental aspects
Upon completion of this course, the students will gain a comprehensive overview of the advanced mathematical concept essential for business, research and decision making. The student’s goal should be to build up an understanding of rationale underlying the various mathematical techniques used in business, marketing and economy. Students need to comprehend the various concepts and to apply them in solving problems. Further, students will obtain knowledge about:
– Usage a response surface to increase industrial productivity;
– Implementation and performing economic dynamical analysis and optimization;
– Application of a particular mathematical tool in a given situation, (i.e., in the real use-cases);
– Application to the economic planning and development, Comparative Static Analysis, Production Costs and Scheduling, Resource Allocation;
– Analyzing to forecast and benchmark demand important for strategic planning of a destination business organization, international business chains planning a new investment;
– Application to Investment (Portfolio Selection), Production Planning;
– Understanding a variety of complex marketing models and discern use-cases in which they are applicable;
– Understanding fundamental principles of mathematics and statistics used in marketing models;
– Translating practical question in marketing into formal models;
– Interpreting the results based on formal models in a practical context;
– Performing a successful identification of all parameters and variables in variety of marketing-oriented economic models presented.
By the end of this course students will:
– use hypothesis tests to make decisions and know how to interpret the results.
– explain the basics of observational studies and experiments and be able to identify potential problems with data that are presented in scientific and non-scientific publications.
– analyze the relationship between categorical and numerical data and know how to interpret the results.
– describe selected pitfalls of economic forecasting and multivariate statistics.
– Know, reproduce and understand the thesis development process and LBS Scientific Standards.
– Be able to independently apply their knowledge for further academic writing assignments (e.g. BT II)
– Apply the requirements to their practical work on BT I.
Upon successful completion of a Bachelor Thesis, students will be able to:
– Research, identify and read academic literature on their BT-topic, and use it for their own argumentation.
– Apply an academic writing style, notably develop and argue claims based on reason and evidence.
– Independently apply their knowledge for further academic writing assignments.
Upon completion of this course, students will:
– appreciate the importance of research for the marketing function
– be able to understand the major decisions necessary to plan and execute a research project
– understand both qualitative and quantitative research techniques
– be able to apply the concepts learned in this course to an empirical research project.
Upon successful completion of the MER class, students will:
– Be familiar with the academic working cycle that underlies each academic paper (including the Bachelor thesis)
– Have practice in searching and finding academic literature through various channels
– Know the typical structure and nature of academic texts
– Have knowledge and practice in reading academic texts, and particularly be able to apply different reading techniques
– Be able to summarize an academic text in own words and to answer questions in a targeted and focused way
– Have trained expressing themselves in writing
– Be able to compose a literature review in compliance with academic standards, particularly by engaging with other authors’ texts
Upon successful completion of this course:
– Students can explain the role of statistical models in economics and marketing
– Students utilize visualization techniques and appropriate descriptive statistics for data presentation.
– Students explain the basics of surveys.
– Students apply inferential statistics and know how to interpret the results.
– Students analyze the relationship between categorical or numerical data and know how to interpret the results
– Students know how to apply statistical software for solving practical problems.
This course is based on the contents of the Austrian Matura, which comprises:
Fundamental Operations with Numbers (Real Numbers, Exponents, Powers, Fractions, etc.), Fundamental Operations with Algebraic Expressions (Terms, Degrees, Grouping, Computations, etc.), Properties of Numbers, Special Products, Factoring (Factorization Procedures, Greatest Common Factor, Least Common Multiple), Fractions (Operations with Fractions, Rational Algebraic Fractions, Complex Fractions), Exponents (Integral Exponents, Roots, Rational Exponents, General Laws of Exponents, etc.), Radicals (Radical Expressions, Laws for Radicals, Operations with Radicals, Rationalizing Binomial Denominators, etc.), Operations with Complex Numbers (Graphical Representation of, Algebraic Operations with Complex Numbers, etc.), Equations (Transformation, Equivalent Equations, Polynomial Equations, etc.), Ratio/Proportion/Variation, Functions and Graphs (Variables, Relations, Functions, Function Notations, Rectangular Coordinate System, Function of Two Variables, Symmetry, Shifts, Scaling, etc.), Linear Equations in One Variable (Linear/Literal Equations), Equations of Lines (Slope of a Line, Parallel and Perpendicular Lines, Slope-Intercept form, Slope-Point Form, Two-point Form, Intercept Form), Simultaneous Linear Equations (Systems of Two/Three Linear Equations), Quadratic Equations in One Variable (Methods of Solving Quadratic Equations, etc.), Systems of Equations Involving Quadratics (Graphical/Algebraic Solution), Inequalities (Principles, Absolute Value Inequalities, Higher Degree Inequalities, Linear Inequalities in Two Variables, Systems of Linear Inequalities, etc.), Polynomial Functions (Polynomial Equations, Zeros of Polynomial Equations, Solving Polynomial Equations, Approximating Real Zeros), Rational Functions (Vertical/Horizontal Asymptotes, Graphing Rational Functions, etc.), Sequences and Series (Arithmetic/Geometric/Harmonic Sequences, Infinite Geometric Series, Means, etc.), Logarithms (Definitions, Laws, Common Logarithms, Natural Logarithms, Use of Tables/Calculators, etc.), Application of Logarithms and Exponents (Simple/Compound Interests, etc.), Permutations and Combinations, The Binominal Theorem, Probability (Simple/Compound/Binominal/Conditional Probability, Mathematical Expectation), Mathematical Induction (Principles of and Proof by Mathematical Induction), Partial Fractions (Rational/Proper/Partial Fractions, Identically Equal Polynomials, Fundamental Theorem, Finding Decompositions), The Derivative (Slope of a Function, Limits, Derivative Function, Adjectives for Functions), Rules for Finding Derivatives (Power/Product/Quotient/Chain Rule, Linearity of Derivatives), Curve Sketching (Maxima and Minima, First/Second Derivative Test, Concavity and Inflection Points, Asymptotes, etc.), Integration (Substitution, Integration by Parts, Rational Functions, etc.).
Upon completion of this course, the students will gain a comprehensive overview of the basic mathematical concept essential for business, research and decision making. The student’s goal should be to build up an understanding of rationale underlying the various mathematical techniques used in business and economy. Students need to comprehend the various concepts and to apply them in solving problems.
Further, students will obtain knowledge about:
– Application to Cost Segregation, Time Series;
– Interpretation of Long-Range Forecasting;
– Application of a particular financial-mathematical tool in a given situation, (i.e., in the real use-cases);
– Application to the economic planning and development, Comparative Static Analysis, Production Costs, Production Scheduling, Resource Allocation;
– Recognize and solve scenarios as Minimizing Inventory Costs, Elasticity of Demand, Continuous Money Flow, Consumers’ and Producers’ Surplus;
– Understand fundamental principles of mathematics and statistics used in finance and marketing models;
– Translate practical question in finance and marketing into formal models;
– Interpret the results based on formal models in a practical context.
– understand and apply basic principles of communication and communication theory
– understand and explain the impact and the importance of communication skills and presentation techniques
– explain, utilize and apply LBS presentation standards.
By the end of this class, students will be able to: – Understand the nature of research and academic work in Economics and Business; – Understand and explain what is academic research, science and scientific quality; – Explain, utilize and apply basic academic rules, in particular how to quote correctly; – Reproduce and apply the LBS Scientific standards; – Conduct academic literature search and literature review; – Discuss the importance of academic quality for their studies and beyond.
By the end of this course, students will be able to:
– Describe the History of ACs
– Specify the AC method
– Enumerate possible applications (in HRM) of the AC method
– Name the strengths of ACs, illustrate the criticism & limitation of the method
– Indicate intercultural aspects of ACs
– Apply the AC method by planning an AC
– Design simulation exercises
– Select the relevant exercises and arrange them to meet the requirements of the AC
– Analyze jobs
– Assess the Validity of simulation exercises
– Assess Participants and evaluate their performance
– Interpret Assessments
– Recommend and suggest further steps (selection, need for training…)
– Know, reproduce and understand key concepts of behavioral economics
– Reflect on these concepts with respect management implications
The principal learning objective of this course is that students will develop a foundational understanding of corporate governance in a national as well as international context and to have an understanding of the purpose of corporate governance and how an effective governance structure can enhance value creation for all stakeholders.
After successful completion students will be able to:
– Understand the fundamental theories and practices of the corporate governance framework of organizations.
– Develop awareness of the undesirable consequences of weak corporate governance practices and its mitigations.
– Identify influences of major constituents to corporate governance within given circumstances.
– Evaluate the relation of performance and governance.
– Determine responsibilities of organizations to different stakeholder groups and judge on corporate (social) responsibility.
-Adapt the acquired knowledge to a qualified understanding of reports on corporate governance issues in popular media.
After completion of this course students will have: • Basic insights and an overview of state of the art motivational theories (basic and current streams) and • understand their practical implication and drivers • from a theoretical as well as • corporate and • employees’ perspective.
Upon completion of this course students will:
– Have developed their critical thinking skills
– Be able to read and interpret philosophical texts.
– Be able to summarize and explain difficult ideas and concepts.
– Be able to understand reality from different perspectives and thus to understand that different people will define issues in different ways.
– Be able to describe the concept, relevance, aims and key dimensions and aspects of Responsible Research and Innovation (RRI).
– Understand moral principles and apply these to everyday life.
– Have a basic understanding of:
-> different participatory research methodologies
-> the relationship between science, research, innovation, and society
-> the potential impact of science/research/innovation on individuals, groups, or society as a whole
By the end of this course the students will be able to:
1. reproduce and explain the following concepts, models and terminology:
the topics of HRM the duties of a HRM Manager the line and staff aspects of HRM
Talent Management Job analysis, job description, job specification The steps in the recruitment and selection process Different techniques in workforce planning and forecasting Application Forms
Reliability and validity of tests Different types of test for employee selection Work samples and simulations
Basic types of interviews and questions Interview – errors
Employee orientation The five step training process (ADDIE) Different training techniques Different Management Development Programs Performance Management – Performance Appraisal
The basic factors determining pay rates Job evaluation methods Pay plans Incentives
2. utilize, apply and transfer the following concepts and models:
different methods to collect job analysis information Finding internal candidates / external candidates in the recruiting process How to design a structural situational interview How to conduct an effective job interview How to design a training program and motivate trainees How to set effective performance appraisal standards How to create a market competitive pay plan
3. analyse and develop strategies and innovative concepts:
the trends in HRM a recruiting handbook Pros and Cons of internal / external sources of candidates “recruiting a more diverse workforce” Identification of training requirements The problems to avoid in appraising performance and the guidelines for effective appraisals Contemporary topics/important trends in compensation management
By the end of this course students will be able to
– reproduce and explain concepts, models and terminology from mediation and conflict theory
– identify different conflict situations
– apply the principles of various theories of communication in work-related environments
– apply the principles of mediation in work-related conflicts
– perceive conflict as an opportunity to bring about change and clarity
By the end of this course students will also have improved
– their problem-solving skills
– their team-leading skills
– their negotiation skills
– their knowledge of theoretical concepts influencing team management
– their understanding of the importance of embracing conflict
– their abilities to deal with conflicts productively
Upon successful completion of this course, the you will be able to:
– Recognize, define, and discuss the terminology, concepts, principles, and theories taught in this cultural psychology
– Identify and apply appropriate terminology, concepts, principles, and theories from the course when analyzing factual situations with cultural psychology
– Develop reasonable solutions to cultural psychology problems using appropriate terminology, concepts, principles, and theories from the course.
– Discuss the relevance and application of the concepts, principles, and theories used in cultural psychology to contemporary events.
– Identify and discuss the interrelationships among the concepts, principles, and theories used in the different areas of cultural psychology.