„Marketing on a shoestring – How to deliver big results with small resources”
As part of the 2017 Erasmus+ staff mobility, Ivana Cvetkovic, LBS marketing assistant, had the opportunity to attend a seminar in Bonn, Germany organized by the GATE (Germany Internationales Hochschulmarketing) from August 30-31. The seminar was led by Joachim Ekström, Chair of the European Association for International Education (EAIE), and responsible for international marketing and recruiting at Uppsala University in Sweden.
Dr Christian Reiner, Senior Researcher at the Lauder Business School, has co-authored the recently published study “Innovationsland Österreich. F&E, Unternehmensentwicklung und Standortattraktivität” (in German), commissioned by the Austrian Council for Research and Technology Development. The other authors are from the University of St. Gallen in Switzerland (Prof Dr Christian Keuschnigg) and from WPZ Research in Vienna (Dr Sascha Sardadvar, Dr Brigitte Ecker).
What are Student Consulting Projects (SCP)?
SCP projects are 8-month project collaboration (October-May) between corporate or not-for-profit clients, LBS advanced master students and qualified LBS faculty members. They are intended to assist local corporations, entrepreneurs and also non-profits with typical business issues.
I teach three courses: Management Accounting, Financial Accounting, and Performance Management. In anything I do I like the holistic approach. My teaching method demands seeing the whole picture and then trying to convey an understanding of individual subjects that is firmly anchored in a holistic awareness of reality. Making connections with other subjects should be a routine part of every class.
Participating in an Erasmus mobility program can really change your life. The recent Erasmus Impact Study Regional Analysis shows this with regards to: employability, skills, career security, private life, and mobility at the European level.
Dipl. Ing. Annette Hexelschneider, teaching Managing Knowledge and Intellectual Capital in the IML master’s program at Lauder Business School, has recently published the article “Wissenstransfer: Weniger ist mehr!” (Knowledge Transfer: Less is more) in the journal for top executives “Zeitschrift für Wissensmanagement” (Journal for Knowledge Management), the first German magazine exclusively covering knowledge management. Moreover, she has recently presented her newly developed Toolbox for knowledge transfer at the IMEX 2017 exhibition in Frankfurt, Germany. In an interview with the LBS Marketing team, she reveals details about her work as well as her teaching experience at LBS.