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LBS students visit Microsoft Austria

LBS students visit Microsoft Austria

The 3rd-semester students of LBS’s International Business Administration (IBA 2014) program visited Microsoft Austria as part of their Corporate Communication class with Dr. Kristin Engelhardt.

Incoming chairmanship of the Harvard MOC European chapter for UAS Vienna and LBS

Incoming chairmanship of the Harvard MOC European chapter for UAS Vienna and LBS

When Professor Michael E. Porter, one of the world’s leading business scholars, founded the Microeconomics of Competitiveness (MOC) Network at Harvard Business School in 2002, his key objective was to disseminate his trail-blazing scholarship on strategy and competitiveness to business students, companies and public decision-makers across the globe.

When Business meets Science – Our Day at IST Austria

When Business meets Science – Our Day at IST Austria

On November 19, several of us LBS students (Ivana C., Danita M., Artem B., Mariia M., Irena K., Ori G., Andres S.) from the masters degree program IML 2014 undertook our first official visit to the Institute of Science and Technology (IST) Austria

GAEA – a brand analysis (Winkelbauer GmbH)

GAEA – a brand analysis (Winkelbauer GmbH)

Objectives of the project
Winkelbauer GmbH is an Austrian medium-sized company that distributes premium international nutrition brands in Austria. Lauder Business School was contacted by the company to deliver support for marketing analysis, as well as related recommendations for GAEA products, which are distributed by Winkelbauer GmbH in Austria. GAEA is a company that sells products made in Greece such as various types of olive oils and olives.

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