SANDRA PAUSER @ BAR-ILAN UNIVERSITY, RAMAT-GAN, ISRAEL

Dr. Sandra Pauser visited Bar-Ilan University (Ramat Gan, Israel) in June 2018, as part of the Erasmus+ mobility program. Her teaching mobility comprised an International Marketing course at the Graduate School of Business Administration, which offers an Executive MBA program for experienced business managers, as well as a 1-year International MBA program taught entirely in English.

This advanced course in International Marketing offered students, from both study programs, an enhanced understanding of International Marketing Management by focusing on concepts, tools, and techniques for analyzing global marketing strategies and the global marketing environment. Students from Argentina, China, Guatemala, Nigeria, Russia, UK, USA, and of course Israel, obtained knowledge in the evaluation and implementation of international marketing strategies in both theory and practice by applying key concepts to real-life business situations and case studies.

Besides her teaching activity, Dr. Pauser had the opportunity to meet the faculty members at Bar-Ilan University.

“The mobility allowed an exchange of opinions, knowledge, ideas, and experiences in the marketing discipline with renewed researchers and professors. I highly encourage lecturers to participate in the teaching mobility to gain new experiences abroad, which can be implemented at the sending institution thereafter.”

Moreover, in meetings with the director of the International MBA Program and the Chairman of the Graduate School of Business Administration at the Faculty of Social Sciences, Dr. Pauser gained insights into the organizational structure and research activities at Bar-Ilan University, and at the same time had the chance to present her areas of research.

“I was impressed by the positive responses I received from students and the faculty members at Bar-Ilan University. I recommend the exchange program for three reasons: 1) exchange of knowledge and expertise; experience a different cultural setting and teaching methods, 2) cooperation among the sending – and the host-institution in terms of teaching and research, 3) develop partnerships on possible future projects.”



Address: Hofzeile 18-20, 1190 Vienna
Email: [email protected]
Admissions: [email protected]
Phone:+43 1 369 1818
TERMTIME OFFICE HOURS
Academic Coordination
Monday through Thursday:
9.00 - 15.00

Resident Permit Services:
Monday, Tuesday, Thursday:
9.30 - 17.00
Friday:
9.30 – 13.30
About Admission
LATEST NEWS

Cooperation Agreement with the City of Vienna

Lauder Business School signed a cooperation agreement with the City of Vienna together with 22 other Universities and Universities of Applied Sciences located in Vienna. On May 14, 2019, Mayor Michael Ludwig signed a cooperation agreement with the Viennese higher education institutions in the City Hall, together with rectors, directors and board members of 23 universities, colleges and universities of applied sciences.

Exclusive Personal Branding Workshop for Executives

In 2019, the future of branding is personal. Personal stories, not facts and figures, resonate with people.   We are pleased to announce that an exclusive corporate workshop on the topic of “Personal Branding for Executives” will take place June 6,...

Peek into our IOT Futuretrail Master’s Course

From a distance the digital and analog blue planet looks the same – but for present and future business leaders it is crucial to know the difference in order to understand their digital transformation.That´s where the Internet of Things (IOT) Futuretrail Course conducted by our lecturer Mag. Robert Kotal kicks in, using a complete new teaching approach W-A-V-E.

Vienna once again voted the Best City to Live and Study

Vienna, located in the vibrant heart of central Europe, where classic culture, music and art meet a modern, diverse and multicultural lifestyle of the 21st century, was once again pronounced the best city to live in worldwide.According to the Annual Mercer...

QUICK LINKS