Learning Outcomes

The course will lead students to the A2.2 level of competence (following the Common European Framework of Reference for Languages).

Learning Outcomes

By the end of Hebrew 5, students will have completed a introduction to the grammar and basic syntactic structures of modern Hebrew. They will also be able to converse on a number of topics and to discuss simple critical ideas.

Learning Outcomes

By the end of the semester students will have acquired the following skills:

Written Skills:

– write simple formal and informal texts

Oral Skills

– discuss a problem

– give advice

– express agreement or disagreement

– describe a picture in detail

– express wishes and hypothetical ideas

Grammar Skills:

– form subordinate clauses with the infinitive

– declinate adjectives

– form the conditional

Students will possess significant knowledge of vocabulary relating to:

– the time

– problems of everyday life

– partnerships and love

– jobs for men vs. jobs for women

– work in the course of time

– schools and education

Learning Outcomes

At the end of this Semester students will be able to:

Written skills:

– produce a suite of formal and informal letters and emails

– write structured and developed letter of motivation (cover letter) and CV

– produce Context Action Result (CAR) responses to on-line application form questions

– form developed, unified and coherent paragraphs as blocks in extended pieces of writing

– use advanced techniques to add variety and emphasis to writing

– produce meeting minutes

 Oral skills/Speaking and Understanding:

– answer an array of job interview questions

– use an awareness of the importance of body language to increase their effectiveness at job interview

– discuss fluently a wide variety of salient business topics

– communicate in English as a Lingua Franca

– negotiate effectively

Language skills/vocabulary:

– use elegant, non-bureaucratic or non-discriminatory phraseology

– use an extensive range of both formal and informal business terms

– use different tones to convey subtleties of meaning within polite, formal business language

– accurately use all the major punctuation: colons, semi-colons, commas and hyphens

Learning Outcomes

By the end of this course students will

1. have learned to understand the background of a company’s financial shortage and its effects on customer, partner and employee management.

2. have analyzed, developed, proved and applied sales strategy models, processes in sales, the structure and culture of sales organizations and the mechanism of leadership models:

– Analysis, development, transfer and application of a sales strategy to the sales organization

– Understanding the process of turning a sales strategy into results

– Definition, analysis and development sales organizations and hierarchies in sales

– Definition and development of positive customer and partner relevant sales processes and their interfaces

– Understanding and application of sales financial leadership models and competences

– Understanding and definition of sales key performance indicators

– Development and analysis of sales management data

– Preparation of sales presentation for management purposes

– Performance of a sales management presentation and defense of ideas and arguments

Upon completion of this course students will have a general overview about the area of channel management/logistics as well as sales management. After having successfully completed this course they will be able to identify logistical problems and have an idea of appropriate solutions in the distribution channels. They will also understand the critical relevance of sales in a business context as well as be able to identify the activities in sales management. They will comprise of knowledge of Customer Relationship Management (CRM) and Building Partnerships. Beside the Sales Forecasting they will also understand its Relationship to Operational Planning, execute Sales Budget Planning and will be able to define specific Key Performance Indicators (KPIs) for a business unit in sales management.

Learning Outcomes

At the end of the class, the student will be able to:

– Understand the relevance of consumer behavior for marketing strategy

– Appreciate the complexities of consumer behavior

– Apply key principles of consumer behavior to marketing issues faced by SMEs

– Apply social influence tactics to influence consumer behavior

Learning Outcomes

By the end of this course the students will understand

– relevant concepts and tools of financial economics and describe key economic variables like inflation, deflation, money creation, money supply and the role of financial institutions

– the differences between major macroeconomic theories like Monetarism, Keynesianism and the Austrian School of Economics.

– economic cycles and their origin

– the importance of interest rates

– how the money multiplier works and what the key functions of money are

– the system of exchange rates, PPP and market equilibrium

– conventional and non-conventional monetary policy tools and QE

– the monetary and fiscal policy tools policy makers have at their disposal

– price stability and the nominal anchor

Learning Outcomes

Learning Outcomes

Upon successful completion of this course, students will be able to:

– Create their own online-presence and perform basic SEO

– Monitor, analyze and utilize traffic data using Google Analytics

– Perform and implement A/B testing (e.g using Google Optimizer/LPs/AdStage)

– Understand how the “online ecosystem” works, and what is a digital footprint

– Strategize & target highly-specific audiences using social media

– Grow a product and generate leads using social media and viral campaigns

– Optimize content and tell better stories to improve conversions

– Manage, segment and automate email-marketing communications

– Use heatmaps and screenshots to increase revenue

Learning Outcomes

Upon completion of this course, the student will be able to:

– Explain the importance of data management and benefits of database processing in contrast to file processing

– Model data using Entity-Relationship (ER) Model

– Understand normalization and design of databases based on ER model

– Understanding of the physical and logical organization of data

– Write commands in SQL

– Apply techniques for extraction of data from source systems

– Implement business dashboards.

Further learning outcomes are:

– Knowledge how data warehouses are used to help managers successfully gather, analyze, understand and act on information stored in data warehouses;

– Gather strategic decision making requirements from businesses, develop key performance indicators (KPIs) and corporate performance management metrics using the Balanced Scorecard, and design and implement business dashboards;

– Analyze multidimensional data interactively from multiple perspectives by using OLAP tools;

– Understand the fundamental principles of Business Intelligence (BI);

– Apply the Business Intelligence tools in an enterprise;

– Estimate success factors of a BI project implementation;

– Understand how information systems facilitate information flows, decisions, and transactions in business.

Course Pre-requisites:

Knowledge of the basic concepts and hands-on experience with the Windows operating systems and MS Office.

ECDL/ICDL-Contents:

– Apply advanced text, paragraph, column and table formatting.

– Work with referencing features like footnotes, endnotes and captions.

– Enhance productivity by using fields, forms and templates.

– Apply advanced mail merge techniques.

– Use linking and embedding features to integrate data.

– Manipulations with headers and footers in a document.

– Apply advanced formatting options such as conditional formatting and customized number formatting and handle worksheets.

– Use functions and formulas.

– Create charts and apply advanced chart formatting features.

– Work with tables and lists to analyze, filter and sort data.

– Use linking, embedding and importing features to integrate data.

– Understand key concepts of database development and usage.

– Create a relational database and relationships between tables.

– Create forms to improve functionality.

– Create report controls to perform calculations.

– Create and modify templates and format slide backgrounds.

– Enhance a presentation using built-in drawing and image tools.

– Apply advanced chart formatting features and create and edit diagrams.

– Insert movies and sound and apply built-in animation features.

– Use linking, embedding, importing and exporting features to integrate data.

– Work with custom slide shows, apply slide show settings, and control a slide show.

Learning Outcomes

Upon completion of this course, the students will be able to apply table calculations using complex functions (e.g., different financial, logical, and lookup functions) and to solve correctly problems and critically assess the results, use data linking and consolidation, use goal seeking to determine the values required to reach a desired result, analyze data, manipulate with one data series and multiple data series. Also, the student will obtain knowledge to perform professionally an advanced formatting of research and scientific papers.

Further, the students will be able to perform tasks that involve creating and preparing presentation on a professional level, and gain a greater understanding of how to use the individual applications together to solve business problems. The students will obtain the knowledge about the concept of databases, their creation, manipulation and maintaining, which is necessary for majority of nowadays business use-cases. They should easily answer to the most of “when and why” questions of performing these tasks and follow up-to-date information on current applications.

Learning Outcomes

By the end of this course the students will be able to identify fundamental Business Law related structures and be able to explain legal frameworks and facts for a solid orientation in selected divisions of Business Law.

The students will also understand and reproduce significant fundamental Business Law related principles and the respective interfaces and interactions within (the selected divisions of) Business Law.

The students will also be able to utilize primary (such as legal databases) and secondary sources of law (legal literature) in methodically correct ways.

Furthermore, at the end of this course the students will have an increased command of basic legal terminology and will be able to express interests by applying accurate legal terminology.

Moreover, the students will have legal risk awareness and risk assessment in (selected divisions of) Law related matters and will start to apply and use legal principles and its limits to business and (self-) marketing strategies.

Learning Outcomes

By the end of the course students will

– Know key theoretical concepts of multilateral cooperation of states within international organizations (IO);

– Understand the rationales of various forms and types of international organizations and institutions;

– Assess their roles within international relations;

– Develop specific knowledge about key IOs in the political and economic field and elaborate on their governance, structures and objectives.

Learning Outcomes

By the end of this course the students will be able to identify fundamental Public Law related structures and be able to explain legal frameworks and facts for a solid orientation in Public Law.

The students will also understand and reproduce the fundamental Public Law related principles and the respective interfaces and interactions within Public Law.

In particular, the students will have a basic know-how of a manager’s strategies and plans when in court or when involved in Administrative proceedings and how to manage internal and external legal support.

The students will also be able to utilize primary (such as legal databases) and secondary sources of law (legal literature) in methodically correct ways.

Furthermore, at the end of this course the students will have an increased command of basic legal terminology and will be able to express interests by applying accurate legal terminology.

Moreover, the students will have legal risk awareness and risk assessment in Public Law related matters and will start to apply and use legal principles and its limits to business and (self-) marketing strategies.

Learning Outcomes

By the end of this course the students will be able to identify fundamental legal structures and be able to explain legal frameworks and facts for a solid orientation in Private Law.

The students will also understand and reproduce the fundamental Private Law related principles of law (in particular the meaning, value and significance of private autonomy) and the respective interfaces and interactions with different fields of Private Law as well as of Public Law.

The students will also have a first awareness of the different legal concepts provided by different legal systems with reference to Private Law and will be able to develop an understanding of the absoluteness and immortality of Private Law (principles) such as freedom, legal peace and self-determination.

The students will be able to utilize primary (such as legal databases) and secondary sources of law (legal literature) already in methodically admissible ways.

Furthermore, at the end of this course the students will have a command of basic legal terminology and will start to be able to express interests by applying accurate legal terminology.

Moreover, the students will have legal risk awareness and risk assessment in Private Law related matters and will start to apply and use legal principles and its limits to business and (self-) marketing strategies.

Learning Outcomes

Upon successful completion of this course, students will be able to

– perform financial calculations.

– apply methods used to evaluate investments.

– determine the cash flows of an investment project.

– analyze the cost of capital.

Learning Outcomes

Upon successful completion of this course, students

will have basic knowledge of the Accounting field, especially Budgeting, Financial Accounting (Bookkeeping, Auditing). Students will be able to understand and execute virtually simple accounting and bookkeeping transactions and have basic knowledge in handling financial statements (e.g. balance sheet and income statement). Finally the students will also be made familiar with business vocabulary and get an idea of what is considered with the different keywords. (=prerequisite for further success in their business studies)

Furthermore students will be able to

– Explain/Replicate/Reproduce the issues and concepts of Accounting, Financial accounting, Accounting Terminology, double-entry booking system

– Utilize/Apply/Develop the Financial Accounting double-entry booking system through applied exercises)

Learning Outcomes

Upon successful completion of this course, students will be able to

– Replicate and explain the cross-linked key activities of businesses and the relationships between them.

– Describe the key players, their functions and responsibilities of the structural- organizational- and environmental level.

– Apply knowledge of influence and effects of different economic models, globalization, the state and its power(s) on analyzing modern businesses and their environments.

– Reproduce the organizational aspects of a company/business not only as its formal structure, type of ownership and other hard facts, but also as the organizational and corporate cultures that have immense effects on the performance of the businesses.

– Describe and differentiate between management and leadership in terms of scope and activities.

– Analyze approaches to strategy and its link to organizational as well as environmental aspects

Learning Outcomes

Upon completion of this course, the students will gain a comprehensive overview of the advanced mathematical concept essential for business, research and decision making. The student’s goal should be to build up an understanding of rationale underlying the various mathematical techniques used in business, marketing and economy. Students need to comprehend the various concepts and to apply them in solving problems. Further, students will obtain knowledge about:

– Usage a response surface to increase industrial productivity;

– Implementation and performing economic dynamical analysis and optimization;

– Application of a particular  mathematical tool in a given situation, (i.e., in the real use-cases);

– Application to the economic planning and development, Comparative Static Analysis, Production Costs and Scheduling, Resource Allocation;

– Analyzing to forecast and benchmark demand important for strategic planning of a destination business organization, international business chains planning a new investment;

– Application to Investment (Portfolio Selection), Production Planning;

– Understanding a variety of complex marketing models and discern use-cases in which they are applicable;

– Understanding fundamental principles of mathematics and statistics used in marketing models;

– Translating practical question in marketing into formal models;

– Interpreting the results based on formal models in a practical context;

– Performing a successful identification of all parameters and variables in variety of marketing-oriented economic models presented.

Learning Outcomes

By the end of this course students will:

– use hypothesis tests to make decisions and know how to interpret the results.

– explain the basics of observational studies and experiments and be able to identify potential problems with data that are presented in scientific and non-scientific publications.

– analyze the relationship between categorical and numerical data and know how to interpret the results.

– describe selected pitfalls of economic forecasting and multivariate statistics.

Learning Outcomes

By the end of this course students will

– Know, reproduce and understand the thesis development process and LBS Scientific Standards.

– Be able to independently apply their knowledge for further academic writing assignments (e.g. BT II)

– Apply the requirements to their practical work on BT I.

Learning Outcomes

Upon successful completion of a Bachelor Thesis, students will be able to:

– Know, reproduce and understand the thesis development process and LBS Scientific Standards.

– Research, identify and read academic literature on their BT-topic, and use it for their own argumentation.

– Apply an academic writing style, notably develop and argue claims based on reason and evidence.

– Independently apply their knowledge for further academic writing assignments.

Learning Outcomes

Upon completion of this course, students will:

– appreciate the importance of research for the marketing function

– be able to understand the major decisions necessary to plan and execute a research project

– understand both qualitative and quantitative research techniques

– be able to apply the concepts learned in this course to an empirical research project.

Learning Outcomes

Upon successful completion of the MER class, students will:

– Be familiar with the academic working cycle that underlies each academic paper (including the Bachelor thesis)

– Have practice in searching and finding academic literature through various channels

– Know the typical structure and nature of academic texts

– Have knowledge and practice in reading academic texts, and particularly be able to apply different reading techniques

– Be able to summarize an academic text in own words and to answer questions in a targeted and focused way

– Have trained expressing themselves in writing

– Be able to compose a literature review in compliance with academic standards, particularly by engaging with other authors’ texts

Learning Outcomes

Upon successful completion of this course:

– Students can explain the role of statistical models in economics and marketing

– Students utilize visualization techniques and appropriate descriptive statistics for data presentation.

– Students explain the basics of surveys.

– Students apply inferential statistics and know how to interpret the results.

– Students analyze the relationship between categorical or numerical data and know how to interpret the results

– Students know how to apply statistical software for solving practical problems.

Course Pre-requisites

This course is based on the contents of the Austrian Matura, which comprises:

Fundamental Operations with Numbers (Real Numbers, Exponents, Powers, Fractions, etc.), Fundamental Operations with Algebraic Expressions (Terms, Degrees, Grouping, Computations, etc.), Properties of Numbers, Special Products, Factoring (Factorization Procedures, Greatest Common Factor, Least Common Multiple), Fractions (Operations with Fractions, Rational Algebraic Fractions, Complex Fractions), Exponents (Integral Exponents, Roots, Rational Exponents, General Laws of Exponents, etc.), Radicals (Radical Expressions, Laws for Radicals, Operations with Radicals, Rationalizing Binomial Denominators, etc.), Operations with Complex Numbers (Graphical Representation of, Algebraic Operations with Complex Numbers, etc.), Equations (Transformation, Equivalent Equations, Polynomial Equations, etc.), Ratio/Proportion/Variation, Functions and Graphs (Variables, Relations, Functions, Function Notations, Rectangular Coordinate System, Function of Two Variables, Symmetry, Shifts, Scaling, etc.), Linear Equations in One Variable (Linear/Literal Equations), Equations of Lines (Slope of a Line, Parallel and Perpendicular Lines, Slope-Intercept form, Slope-Point Form, Two-point Form, Intercept Form), Simultaneous Linear Equations (Systems of Two/Three Linear Equations), Quadratic Equations in One Variable (Methods of Solving Quadratic Equations, etc.), Systems of Equations Involving Quadratics (Graphical/Algebraic Solution), Inequalities (Principles, Absolute Value Inequalities, Higher Degree Inequalities, Linear Inequalities in Two Variables, Systems of Linear Inequalities, etc.), Polynomial Functions (Polynomial Equations, Zeros of Polynomial Equations, Solving Polynomial Equations, Approximating Real Zeros), Rational Functions (Vertical/Horizontal Asymptotes, Graphing Rational Functions, etc.), Sequences and Series (Arithmetic/Geometric/Harmonic Sequences, Infinite Geometric Series, Means, etc.), Logarithms (Definitions, Laws, Common Logarithms, Natural Logarithms, Use of Tables/Calculators, etc.), Application of Logarithms and Exponents (Simple/Compound Interests, etc.), Permutations and Combinations, The Binominal Theorem, Probability (Simple/Compound/Binominal/Conditional Probability, Mathematical Expectation), Mathematical Induction (Principles of and Proof by Mathematical Induction), Partial Fractions (Rational/Proper/Partial Fractions, Identically Equal Polynomials, Fundamental Theorem, Finding Decompositions), The Derivative (Slope of a Function, Limits, Derivative Function, Adjectives for Functions), Rules for Finding Derivatives (Power/Product/Quotient/Chain Rule, Linearity of Derivatives), Curve Sketching (Maxima and Minima, First/Second Derivative Test, Concavity and Inflection Points, Asymptotes, etc.), Integration (Substitution, Integration by Parts, Rational Functions, etc.).

Learning Outcomes

Upon completion of this course, the students will gain a comprehensive overview of the basic mathematical concept essential for business, research and decision making. The student’s goal should be to build up an understanding of rationale underlying the various mathematical techniques used in business and economy. Students need to comprehend the various concepts and to apply them in solving problems.

Further, students will obtain knowledge about:

– Application to Cost Segregation, Time Series;

– Interpretation of Long-Range Forecasting;

– Application of a particular financial-mathematical tool in a given situation, (i.e., in the real use-cases);

– Application to the economic planning and development, Comparative Static Analysis, Production Costs, Production Scheduling, Resource Allocation;

– Application to Investment (Portfolio Selection), Production Planning;

– Recognize and solve scenarios as Minimizing Inventory Costs, Elasticity of Demand, Continuous Money Flow, Consumers’ and Producers’ Surplus;

– Understand fundamental principles of mathematics and statistics used in finance and marketing models;

– Translate practical question in finance and marketing into formal models;

– Interpret the results based on formal models in a practical context.

Learning Outcomes

Upon completion of this course, students will be able to

– understand and apply basic principles of communication and communication theory

– understand and explain the impact and the importance of communication skills and presentation techniques

– explain, utilize and apply LBS presentation standards.

Learning Outcomes

By the end of this class, students will be able to:
– Understand the nature of research and academic work in Economics and Business;
– Understand and explain what is academic research, science and scientific quality;
– Explain, utilize and apply basic academic rules, in particular how to quote correctly;
– Reproduce and apply the LBS Scientific standards;
– Conduct academic literature search and literature review;
– Discuss the importance of academic quality for their studies and beyond.

Learning Outcomes

By the end of this course, students will be able to:

– Describe the History of ACs

– Specify the AC method

– Enumerate possible applications (in HRM) of the AC method

– Name the strengths of ACs, illustrate the criticism & limitation of the method

– Indicate intercultural aspects of ACs

– Apply the AC method by planning an AC

– Design simulation exercises

– Select the relevant exercises and arrange them to meet the requirements of the AC

– Analyze jobs

– Assess the Validity of simulation exercises

– Assess Participants and evaluate their performance

– Interpret Assessments

– Recommend and suggest further steps (selection, need for training…)

Learning Outcomes

Upon completion of this course students will be able to

– Know, reproduce and understand key concepts of behavioral economics

– Apply the concepts to both general and business settings

– Reflect on these concepts with respect management implications

Learning Outcomes

The principal learning objective of this course is that students will develop a foundational understanding of corporate governance in a national as well as international context and to have an understanding of the purpose of corporate governance and how an effective governance structure can enhance value creation for all stakeholders.

After successful completion students will be able to:

– Understand the fundamental theories and practices of the corporate governance framework of organizations.

– Develop awareness of the undesirable consequences of weak corporate governance practices and its mitigations.

– Identify influences of major constituents to corporate governance within given circumstances.

– Evaluate the relation of performance and governance.

– Determine responsibilities of organizations to different stakeholder groups and judge on corporate (social) responsibility.

-Adapt the acquired knowledge to a qualified understanding of reports on corporate governance issues in popular media.

Learning Outcomes

After completion of this course students will have:
• Basic insights and an overview of state of the art motivational theories (basic and current streams) and
• understand their practical implication and drivers
• from a theoretical as well as
• corporate and
• employees’ perspective.

Learning Outcomes

Upon completion of this course students will:

– Have developed their critical thinking skills

– Be able to read and interpret philosophical texts.

– Be able to summarize and explain difficult ideas and concepts.

– Be able to understand reality from different perspectives and thus to understand that different people will define issues in different ways.

– Be able to describe the concept, relevance, aims and key dimensions and aspects of Responsible Research and Innovation (RRI).

– Understand moral principles and apply these to everyday life.

– Have a basic understanding of:

-> different participatory research methodologies

-> the relationship between science, research, innovation, and society

-> the potential impact of science/research/innovation on individuals, groups, or society as a whole